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India’s first protein-rich water to help enrich a healthy lifestyle- Aquatein
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Monday, 18 January, 2021, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Aquatein has launched India’s first protein water. The protein-rich product is neither a powder nor a milk-based beverage. Founder and fitness enthusiast, Ananth Prabhala, wants to revolutionise the way modern Indians consume protein, making it simpler, accessible, and tasty.
A 2017 survey showed that 73 per cent of Indians are deficient in protein, while above 90 per cent are unaware of the daily requirement of protein. Considered the building blocks of our body, protein is key to a healthy lifestyle.
The company had a fundamental goal, the creation of a beverage that has no fillers, no sugar, no hormones, and provides individuals with the macronutrients that the body needs. The pursuit to produce a product that pushed the boundary of innovation led to years of ideation, trials, research, and development.
The product was carefully formulated and tested in a European lab led by a team of food technologists. Flavour being a crucial factor for the brand, six to eight months were spent doing taste trials which have yielded a product that is not only good for health but also tastes good.
Advocating adequate protein consumption, the company has developed a unique calculator available on its website which takes multiple factors into account and provides individuals with their body’s protein requirement.
Ananth believes that the product isn’t just for those who workout, “Protein really is for everyone. That’s why Aquatein is Keto- friendly, lactose-free, and 100 per cent vegetarian. Most ready to eat protein products suggest loads of water consumption but Aquatein’s water-base means you don’t have to.”
Available in 2 categories, one with 10g of protein and the other with 21g of power-packed protein for essential intake. Each variety is prepared in four flavours, Strawberry, Green Apple, Orange, and Mix Berry.
Ananth added, “Innovation is the key to success and we at Aquatein want to keep innovating and give the consumer a hassle-free and convenient protein experience. We plan to be a household name for ‘anything and everything protein’ across the country.”
The product is available online on www.aquatein.com, as well as on Amazon, Activ8me.in, HealthXP, Netmeds, Get Vital Marketplace.
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