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India's first AI enabled intelligent virtual nutrition coach app ‘Fitza’ launched in the market
Friday, 25 June, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
Fitza paves its way in the digital fitness market, which is a one-of-a-kind mobile application, conceptualised to touch the lives of people through holistic health and nutritional wellbeing, leveraging on modern technology. Available on both Android (Play Store) and Apple (App Store) platforms, the app is free to download now. Also, the app is offering a two week free trial plan, to let the users begin their journey of healthy transformation.

A human-centered, AI powered mobile application, it is deeply rooted in delivering personalised and sustainable nutrition plans based on age-old practices, user likes and dislikes, grandma recipes and natural homemade remedies with proven outcomes and most importantly addressing immunity building. It adapts to your body type - body prakriti and doshas and intelligently changes your meal plan to drive meaningful results.

Nikhil Behl, CEO and co-founder, Fitza, said, “As an Industry Focus, the Health care and Fitness space as a whole now is looking at their core value and service focus to offer Nutritional wellbeing and not limiting to just one particular direction to care and cure. With the inspired intention to restore Wellbeing and Wholeness in the social environment and emphasize preventive healthcare, this one-of-a-kind mobile app is conceptualised and developed with the intelligent features that retrieve nutritional abundance and magnify lifestyle progress.”

Dr Huzaifa Khorakiwala, CEO, Wockhardt Foundation, said, “Fitza is an important step in integrating nutrition care into the care delivery ecosystem and certainly in terms of empowering people with the knowledge of nutrition. We feel proud partnering with them in their mission to make nutrition advice easily accessible and very affordable.”

Shweta Shah, celebrated nutritionist and co-founder, Fitza, said, “The application reveals powerful and natural healing diet plans and simple healthy living techniques, solemnly designed to bridge the Nutrition gap while accommodating every body type with their personal delicacy preferences.”

Every member believes that the wisdom of living in alignment needs to be shared with everyone, seeking nutritional wellbeing and lifestyle development.

In a nutshell, the platform offers people with personalised guidance to articulate self awareness, lead healthier and fulfilling lives, with much easier and mindful changes in their lifestyle. The team comprises nutrition experts, technopreneurs, entrepreneurs, who have been part of several zero to one journeys as well as partners with a common sense of purpose and a deep understanding of the problem that the platform hopes to solve.
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