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Incogmeato by MorningStar Farms launches plant-based Chik'n Tenders that look, cook, taste & tear like the real thing
Tuesday, 11 May, 2021, 08 : 00 AM [IST]
Michigan, USA
Incogmeato by MorningStar Farms, the leader in plant-based poultry, knows America loves chicken tenders and now they're unveiling new plant-based Chik'n Tenders worthy of chicken lovers everywhere.

Hitting shelves this month in Original and Sweet BBQ flavours, the new Chik'n Tenders are indistinguishable from its animal protein counterpart – with a signature 'just-like-meat' tear you have to see to believe.

With each bite, Chik'n Tenders capture the feel of tear-apart chicken tenders thanks to a finely-honed technology that creates fibres to mimic the texture of real chicken. The result is a crispy, juicy, pull-apart tender that delivers the taste, texture and aroma flexitarians are looking for. Compared to real chicken, it contain more grams of protein per serving and 27 per cent less fat. They're made with non-GMO soy and contain no artificial flavours.

Sara Young, general manager, plant-based proteins, Kellogg Company, said, "Our new Incogmeato Chik'n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn't finding an option that stacks up to the real thing. Chik'n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik'n household penetration is just north of 5 per cent, leaving a huge upside worth over $200+M."

The company is challenging chicken lovers to give these delicious and dippable Chik'n Tenders a taste. The two varieties are available in grocery stores nationwide at select Walmart, Kroger, Meijer, H-E-B, Wegmans, Southeastern Grocers stores. Chik'n Tenders with premium, crispy home-style breading are also available to Foodservice operators across the country through broad line distributors – meeting the strong consumer demand for plant-based options in restaurants.
 
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