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IEG promotes international tourism at 16th Shanghai World Travel Fair
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Thursday, 25 April, 2019, 08 : 00 AM [IST]
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Shanghai
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Italian Exhibition Group (IEG) returned to China to promote international tourism business at the 16th essay of the Shanghai World Travel Fair (SWTF), one of the major tourism industry expos of Eastern China, which took place at the Shanghai Exhibition Centre recently. Over 750 exhibitors from 53 countries and regions of the world participated in the exhibition.
SWTF, co-organised by Europe Asia Global Link Exhibitions (EAGLE) - a joint venture created by Italian Exhibition Group (IEG) and VNU Exhibitions Asia - and Shanghai International Convention and Exhibition Corp Ltd (on behalf of Shanghai Municipal Administration of Culture and Tourism), offers the sector’s trade members a unique business platform and, for the general public, an all-round insight on tourism products, all in the largest tourism region of the Chinese market, Eastern China.
China is the world’s largest outbound tourism market, with 149.72 million outbound journeys and a 14.7 per cent increase in 2018.
The 2019 edition of SWTF hosted a busy calendar of appointments and new features.
Visitors explored tourist destinations from all over the world, including Argentina, Australia, Bulgaria, Cuba, Gabon, Germany, Italy, Japan, Kenya, Madagascar, Morocco, Papua New Guinea, Peru, Russia, Sri Lanka, South Korea, Tanzania, Turkmenistan and Vietnam.
SWTF highlighted the entire tourism chain, starting with tourist offices, travel agencies and tour operators, OTA, hotel, airlines, theme parks and resorts, as well as travel services and insurance companies.
On a professional level, SWTF reconfirmed its role as a great opportunity for matching to all effects. Over 3,000 B2B appointments with selected buyers from all over Eastern China took part in the events and the panel scheduled on the latest trends in outbound tourism, organised in cooperation with China Travel Agent.
Regarding this, an exclusive B2B area was realized, which was accessible to the sector’s trade members exclusively via a face detection system, in order to ensure the quality of the meetings with international suppliers.
Emerging destinations, digital marketing, developments on visa policies and MICE (meetings, incentives, conferencing and exhibitions) were just some of the issues that were covered in the panels by the sector’s opinion leaders, who shared their successful case histories with the public.
Moreover, the line-up of speakers included representatives of the top management of companies, such as Ctrip, Tuniu, Uzai, Spring Tour and Tongshen Group, as well as the directors of the Tourism offices of New Zealand, Switzerland and Serbia with branches in Shanghai.
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