Given that India is under a 21-day lockdown to combat the Covid-19 pandemic and people hoarding and panic buying with the fear of products going off the shelf, iD Fresh Food, to address the issue while also ensuring that people stay home, launched a unique ‘Store Finder’ feature on its website.

This according to the 15 year-old company empowers customers with updated information on iD products available at the open stores near them and the exact quantity of fresh products supplied on an everyday basis.

In fact, the Store Finder also has ‘Notify Me’ feature that will provide daily SMS alerts when fresh stocks get refilled at your neighbourhood open stores.

India’s largest fresh food brand is working hard – ensuring that ready-to-cook fresh Indian food is easily available across key markets. And that the customers are well-informed about what to find where and when.

Commenting on the initiative, P C Musthafa, CEO and co-founder, iD Fresh Food, said, “Over the last week, customers have been complaining about grocery stores being shut and unavailability of products on e-grocery platforms. We have witnessed cases of panic buying. There’s so much uncertainty and worry…We want our customers to know that the team at iD is working hard and our products are available at stores, thanks to our well-knit distribution network. There’s no reason to panic and hoard food.”

“Our technology will use data to empower customers who wish to know the details of iD products available at the open stores near them. We have a notification feature that will send you SMS alerts daily. Our effort is to ensure that people don’t need to get out of their homes unnecessarily, hunting for healthy food options anymore. Please stay home, stay safe, and eat healthy, fresh food,” said Mustafa.

“Our customers are a valued part of the iD family. Our products have been a staple in several households over the years. So, when our customers worry about what to feed their families, it’s our duty to step in with nourishing solutions. These are tough times, but we are committed to serving you healthy, fresh food. With over 30,000 retailers across 45 cities as part of our network, we are looking to extend the fresh stocks alert feature for fruits and vegetables supplied by other vendors too,” added the iD Fresh chief.