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Hypermarket chain Spar opens second store in Coimbatore, 18th in India
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Thursday, 21 December, 2017, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Spar Hypermarket, a part of the Dubai-based Landmark Group, recently opened its second store at Coimbatore at the Prozone Mall. However, this is the first outlet in a new and innovative format. This will be the hypermarket chain’s 18th store in India.
It will offer customers innovation-led experiential shopping backed by technology for the first time in India. It will span across 30,000sq ft, offering a personalised and localised shopping experience, evoking the spirit of shopping at the neighbourhood Maligai kadai (kirana or mom and pop store).
According to Rajeev Krishnan, managing director and chief executive officer, Spar Hypermarkets, said, “We understand that over the past 10 years, customers have evolved, and so have their shopping aspirations.”
“The larger and more organised we have grown, we were forgetting the basics of connecting one-on-one with our customers,” he added.
“It is time to innovate beyond transactional operations to creating customer experience that is shaped by both the intelligence and emotional quotient (IQ and EQ),” Krishnan added.
“The second store aims to offer an experience that each family member would look forward,” he said.
Krishnan added, “Coimbatore has been a great experience for us with our first store in Brookfields Mall. We believe in inclusive growth, and thus, we are growing the ecosystem as we grow. We have partnered with farmers, fishermen and small and medium enterprises (SMEs) in each region.”
The Experience Sections is an addition which covers 4 Seasons (which will display temporary highlights of the season, which includes food products).
Spar Refresh offers cuisines from multiple regions across India and globally. There is also a Freshly section, located near the Farmers Market, vending fruits, vegetables and pulses.
Grandma’s Corner, which has a range of pickles and spices, will allow grandmothers of the community to interact with customers.
The Bengaluru-headquartered Spar operates across 18 stores in nine locations in India. The size of Spar stores in India range between 30,000 to 70,000sq ft. It currently employs over 2,400 employees and services over three crore customers annually.
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