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Hyderabad to have first school for butchery classes
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Tuesday, 10 August, 2021, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Proteins Hygienic Non-Veg Mart, the Hyderabad based first modern meat retail chain, that is expanding its footprint from current 11 stores to 75 by the end of March 2022, by investing about 22 crore, is facing a huge shortage of trained and skilled butchers.
To overcome this problem it is coming out with the Meat Academy, to train people in butchery skills. Srinivasa Rao Potini and Vijay Chowdary Tripuraneni, the founders of the company who are also serial entrepreneurs and invested in My Stores, Lenin House Exclusive Stores; Goa Grills unveiled the launch earlier in August.
Manchala Vamshi Rai, alumni of Bits Pilani and director of Proteins Hygienic Non-Veg Mart, said, “We are thinking about the Academy because we are seeing a huge potential for the space. What was 2010 for general retail and e-commerce, these few years will be the same for the meat industry.”
It plans to train 500 butchers in the next 8 months. It will be on the job training. 10th class pass or failure will be absorbed for the training. They will be given a stipend of Rs 8000 pm and upon completing the three-month training they will be absorbed into full-time employment.
“The training will be a short term course that offers skills and training on how to expertly perform Butchery/Meat Cutting,” informed Vijay Chowdary Tripuraneni, founder of Proteins Hygienic Non-Veg Mart.
Many hotel management colleges have this subject as their course curriculum. Butchery craft is also taught as part of the course.
But, there is no exclusive Butcher Craft Training Institute in Hyderabad. Also, there is no information available on the internet about such an exclusive training institute.
Dr S.B Barbuddhe, director of ICAR-National Research Centre on Meat at ICAR-NRCM office at Chengicherla, Hyderabad, said, “Many veterinary colleges also run butcher training classes just as part of their overall curriculum. We at ICAR--National Research Centre on Meat also sometimes run Butchery training classes. But now we are not doing these courses because of the Covid. As far as my knowledge goes there isn't any exclusive Butcher Training Academy.
ICAR--National Research Centre on Meatworks under the aegis of Indian Council of Agricultural Research (ICAR). Headquartered in Hyderabad, its mission is to develop a modern organised meat sector through meat production, processing and utilisation technologies and serve the cause of meat animal producers, processors and consumers.
Emmanuel, director of the IIHM—International Institute of Hotel Management, Asia’s largest Hotel Schools Chain, said, “There are Meat Technology and Meat Certification Technology courses and many other. There are plenty of organisations abroad. But, I haven't come across any exclusive Butchers Academy If anyone is starting an exclusive academy it is really good for everyone.”
Meat worth Rs 3500 crore is consumed every year in the city. It boasts of conventional shops. The city, according to Triperaneni, the founder of the chain of one-stop meat shops, is home to 4000 chicken, 2000 mutton, and 2000 fish shops. But most of them are untidy and unhygienic. 95% of the meat industry is unorganised, known for poor infrastructure, unhygienic and have an unfriendly atmosphere, and are unreliable for quality and availability.
Ever since the pandemic hit, people have become more hygiene conscious. They have been giving a lot of importance to fresh food.
The traditional meat shops are being modernised. According to Rai, more professionals are getting into the industry. More investments are being pumped in to offer a modern experience similar to supermarkets.
The potential of the meat market in India is 4 lakh crore. There is a huge potential for the growth of modern meat retail chains.
“Our vision is to provide the best professional shopping experience to meat buyers. We must make available the most hygienic, fresh and quality meat for the common man at affordable prices in the most professional manner possible. By meat, it means fish, prawns, crabs, mutton, chicken and their products,” added Vamshi.
“In pandemic times like these eating hygienic meat is as important as wearing a mask and maintaining social distance. Professionalising butcher's work is a good idea. I am sure a lot of takers will be there for the training programme. It will also create newer employment opportunities,” said Divi, actress, model, and brand ambassador.
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