|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Hospitality industry being shaped by experience-led consumption
|
|
Friday, 03 July, 2026, 08 : 00 AM [IST]
|
|
Anurag More, Mumbai
|
The hospitality industry is being shaped by experience-led consumption, wellness-focused offerings, destination celebrations, and technology-enabled guest journeys. Today's consumers increasingly seek authenticity, sustainability, and personalised service over purely transactional experiences. Combined with the continued growth of domestic leisure travel, destination weddings, and premium dining, these trends present significant opportunities for hotels that consistently deliver distinctive and memorable experiences, according to Anand Mishra, Director of Operations, Sayaji Hotel Vadodara
As India's hospitality landscape evolves alongside changing consumer lifestyles, hotels are redefining their role beyond accommodation to become destinations for dining, celebrations, and memorable experiences. At Sayaji Hotel Vadodara, this transformation has been central to its growth strategy.
The property has consciously evolved into a lifestyle destination that caters to the growing demand for out-of-home dining. Through experiential concepts such as Kebabsville, curated weekend brunches, corporate dining experiences, and celebration-focused offerings, the hotel creates occasions that encourage guests to return not just for a stay but for unique experiences. Personalisation, convenience, and experience-led hospitality continue to shape every aspect of the guest journey said Anand Mishra.
Building lasting relationships with guests is equally important as attracting new ones. Rather than relying solely on customer acquisition, the hotel focuses on strengthening brand recall through strategic public relations, compelling digital storytelling, influencer collaborations, and community-driven experiences. At the same time, exceptional service, personalised engagement, and loyalty initiatives help retain guests, increasing lifetime customer value while maintaining efficient acquisition costs.
Every marketing investment is closely measured to ensure meaningful returns. The team evaluates partnerships based on direct revenue generation, lead creation, occupancy levels, dining conversions, customer acquisition costs, and overall brand visibility. Influencer collaborations are tracked through exclusive promotional codes and campaign-specific offers, enabling the hotel to accurately measure bookings and revenue generated by each initiative. Beyond immediate financial returns, the hotel also considers long-term brand equity, audience engagement, and the quality of exposure each partnership delivers.
Operational excellence extends to procurement as well. The hotel's purchasing decisions are guided by consistent product quality, compliance with FSSAI food safety and hygiene standards, dependable supply chains, strong after-sales support, and overall value. Whether sourcing commercial kitchen equipment, tableware, or cleaning products, the focus remains on solutions that improve operational efficiency while supporting the high standards of safety, hygiene, and guest experience associated with the Sayaji brand.
The emergence of verified B2B HORECA marketplaces has further modernised procurement practices. These digital platforms have introduced greater transparency, competitive pricing, broader product access, and reliable vendor verification. Standardised product comparisons and digital documentation have streamlined purchasing decisions while complementing the hotel's long-standing relationships with trusted suppliers.
Sustainability has also become an integral part of day-to-day operations. The hotel has adopted responsible waste management practices, energy-efficient systems, water conservation initiatives, and measures to reduce single-use plastics wherever possible. Resource optimisation remains a priority, ensuring environmental responsibility without compromising guest comfort or service excellence.
|
|
|
|
|
|
|
|
|
|