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Horlicks launches RTD milkshake
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Thursday, 04 June, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Hindustan Unilever Limited announced the launch of the new Horlicks Milkshake, marking the brand’s expansion into the fast-growing Ready-to-Drink (RTD) nutrition segment. Created for Gen Z consumers navigating fast-paced lifestyles and increasingly mindful choices, the new milkshake brings together familiar taste with the convenience of a chilled, ready-to-drink milkshake format.
Available in three indulgent flavours- Classic Malt, Chocolate, and Kesar Badam, the new milkshake is formulated with 40% less total sugars and enriched with 10 key nutrients including Zinc, Vitamins & more.
Rajneet Kohli, executive director, foods and refreshment, Hindustan Unilever Limited, said, “The Ready-to-Drink category is evolving rapidly, driven by Gen Z consumers seeking convenience, taste and more mindful choices in formats that fit seamlessly into their lifestyles. Earlier this year, we expanded Boost Ready-to-Drink nationally with our Classic, Caramel and Badam variants, strengthening our presence in the RTD segment. With Horlicks Milkshake, we are further expanding our foray into the overall RTD category by bringing the trusted nutrition of Horlicks into the chilled RTD space. The offering combines great taste, convenience and more mindful nutrition credentials in a format that is culturally relevant, accessible and designed for today’s generation. The launch reflects our focus on building future-facing nutrition categories that connect strongly with evolving consumer needs and consumption habits.”
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