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HORECA Trade secures distribution rights for Nutella in Dubai, Sharjah
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Thursday, 04 April, 2019, 08 : 00 AM [IST]
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Dubai
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HORECA Trade, a Bidfood Group company – the leading exclusive multi-channel foodservice provider of international F&B brands in the UAE – announced a new distribution agreement with Ferrero Gulf to supply its brands, including Nutella, to foodservice channels in Dubai, Sharjah and the Northern Emirates.
Commenting on the new partnership, Wael Al Jamil, chief commercial officer, east, Bidfood Middle-East, said, “We are delighted to partner with Nutella, a brand that has incessantly delivered the highest-quality products across the world. With our extensive distribution network spread across the country, this collaboration will expand Nutella’s reach among local foodservice channels.”
Adding to his statement on the fellowship, Simone Frizzi, food service regional sales manager, Ferrero Gulf, said, “With this partnership, we will be able to benefit from HORECA Trade’s sizeable network, dedicated people and first-rate leadership to penetrate the local foodservice channels. We are pleased to be teaming up with a company with such a commanding market presence and superior standing in the F&B industry.”
Bidfood Middle-East currently operates in five markets via the Bidfood standalone commercial entities in every market - HORECA Trade (the UAE, Oman and Bahrain), Al Diyafa (Saudi Arabia) and Bidfood (Jordan).
Bidfood ME collaborates with renowned brands, such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery and General Mills.
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