HORECA Trade, a Bidfood Group company and the UAE’s leading exclusive multi-channel foodservice provider of international F&B brands, signed a new exclusive distribution agreement with London-based edible oil company, FlavOil, to supply its high oleic cooking oil to the UAE’s foodservice channels.
Commenting on the secured designation, Wael Al Jamil, chief commercial officer, Bidfood Middle East, said, “FlavOil is the kind of company that we, at HORECA Trade, always seek to partner with - unique, transformative and solution-based.”
“We are excited to be appointed as exclusive distributors of FlavOil’s products within the local foodservice channels and are strongly committed to increasing the company’s market footprint in the UAE,” he added.
Adding to Al Jamil’s statement on the partnership, Martin McHugh, marketing manager, FlavOil, said, “Our deal with HORECA Trade means reaching a wider consumer base in the UAE and penetrating further deep into the local foodservice market. With HORECA Trade’s industry authority and powerful network, there is no doubt that our companies’ mutual goals will come to fruition.”
What is high oleic oil?
High oleic oil is a new-generation, non-GM (genetically-modified) oil that is entirely natural, non-hydrogenated and cholesterol-free. It is a form of sunflower oil that has been horticulturally bred to produce an oil richer in monounsaturated fats (the good kind) than even extra virgin olive oil. High oleic oil is ideal for frying, baking, and cold preparations.
Advantages of high oleic oil
FlavOil’s high oleic cooking oil is refined from the highest-quality natural high oleic seeds. It is durable, and resists heavy usage, lasting in the high heat of the professional kitchen. It also reduces waste and downtime and is being rapidly adopted by professional chefs and QSR (quick service restaurant) operators as a more economical choice in the long term, despite its premium price.
The high oleic oil improves the quality of the end product, provides a fine crisp finish to fried foods with no leftover taste or smell, and increases their shelf life.
FlavOil’s high oleic cooking oil is 100 per cent sustainable, entirely plant-based and can considerably reduce waste or eliminate it altogether.
It is the healthiest all-purpose oil commercially, guaranteed to be over 80 per cent monounsaturated fat. It is mostly made of healthy Omega-9 oils, and is proven to lower bad cholesterol. It is also faith-and-lifestyle-compliant.