Herbea, a brand providing holistic experience with infusion teas derived from super foods and from the ancient science of Ayurveda, has recently launched its eclectic variety of products. There has been conceptualised as a confluence of legacies, expertise, and vision to create a path to a balanced and healthy lifestyle. The founders have endeavoured to re-create the age-old culture of infusion teas to suit modern lifestyles. More products will be added going forward.
The teas have been curated keeping in mind the varying modern-day sensibilities and lifestyle requirements. There are seven different variants including Diges - Tea for better digestion, Stabili – Tea for fighting diabetes by maintaining sugar balance, Detox – Tea for removing impurities from body, Cooling – Tea for cooling the mind from hectic schedule, Immuni - Tea for helping improve immunity, De-Stress Tea to calm down the nerves, Agili - Tea for better metabolism. The teas are made of ingredients endorsed as highly effective in the science of Ayurveda such as fennel, punarnava, country rose, ananta, coriander, amla, triphala and ginger.
The brand, which is the brainchild of Indraneel Chitale, a fourth-generation member of the famed Chitale Group, along with Chinmay Bhosale, a dynamic and well-known lawyer, and Dr Sukumar Sardeshmukh, an Ayurveda expert, is launched with an intention to make the value and enigma of Indian herbs and super foods accessible to the world.
Speaking about this, Indraneel Chitale, co-founder, Herbea, said, “A healthy lifestyle and strong immunity are the cornerstones to holistic well-being – something that has been underscored by the recent pandemic as well. It is therefore important that our food habits and what we eat, reflect the same. Ayurveda is an age-old practice and herbs have since time immemorial helped heal and improve the human body greatly. Herbea brings together 11 generations of Ayurvedic wisdom packaged in a modern avatar to its consumers through a variety of teas. We will also be launching other products soon.”
Chitale is the anchor with a strong sense of the manufacturing aspects of the FMCG industry and expertise to keep products relevant to modern times. Dr Bhosale is an astute lawyer, with gold medal and doctorate in law, who’s wisdom works as the catalyst in the journey of Herbea. Dr Sardeshmukh who is the curator of Herbea and a strong proponent of Ayurveda, is globally recognised for his knowledge and expertise in the ancient Indian science. Here is a partnership which is a combination of science backed by entrepreneurship that shows tremendous promise for the brand.