|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Healthy snacking brand ‘To Be Honest’ launches mix veggie chips, expands clean-label portfolio
|
|
Wednesday, 19 November, 2025, 15 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
With India’s healthy snacking segment witnessing explosive growth, To Be Honest (TBH) — the clean-label snack brand from Ghodawat Consumer Limited (GCL) — has introduced its latest innovation, Mix Veggie Chips, strengthening its presence in the fast-growing better-for-you foods category.
India’s healthy snacks market is projected to touch USD 4.95 billion by FY2032, expanding at a CAGR of 8.03%, driven by rising awareness of lifestyle diseases and a shift toward wellness-focused eating. Riding this wave, TBH’s new Mix Veggie Chips bring together the natural colours and flavours of five vegetables in one pack: golden sweet potato, purple sweet potato, ripe jackfruit, beetroot, and okra.
Crafted using vacuum-cooking technology, the chips retain over 90% of nutrients, contain 40% less fat, use no palm oil, and are seasoned only with pure rock salt — making the product a standout in a category often dominated by fried and heavily processed snacks.
“Our mission has always been to empower consumers to make healthier choices without sacrificing taste,” said Salloni Ghodawat, CEO, Ghodawat Consumer Limited. “The launch of TBH Mix Veggie Chips celebrates nature’s diversity and reflects our commitment to honest, nutritious snacking for new-age consumers.”
Priced at INR 135 for 60g, Mix Veggie Chips joins TBH’s portfolio of real fruit and vegetable snacks free from artificial additives. Since acquiring TBH in 2023, GCL has accelerated the brand’s expansion, widening its distribution to 30 Indian cities and 13 international markets. TBH products are now available across Blinkit, Swiggy Instamart, and offline retailers including Nature’s Basket and MagSon.
GCL, one of India’s fastest-growing FMCG players, expects the launch to help TBH achieve its INR 50 crore revenue target by 2028, as the brand continues to strengthen its identity in the clean snacking space.
Backed by sustained innovation and customer-focused product development, TBH aims to redefine guilt-free munching for India’s modern consumer.
|
|
|
|
|
|
|
|
|
|