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Health food co Kaarya Naturals gets fund infusion from Roots Ventures
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Wednesday, 18 September, 2019, 14 : 00 PM [IST]
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Our Bureau, Bengaluru
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Kaarya Naturals, a Mumbai-based health food company, has received a fund infusion from Roots Ventures. The details of the funds were not disclosed. Jigar Shah of Found Capital was the financial advisor on the deal.
The company, founded in November 2017 by Kajal Bhatia with the objective of addressing the needs of customers who want to snack healthy, currently retails its range of protein and health bars under the brand eighty20, and plans to expand its range of healthy snacks.
eighty20 makes 100 per cent natural, vegan, gluten-free, and minimally-processed healthy snacks, which are based on the concept that eating right 80 per cent of the time allows individuals to balance health without compromising on taste.
The current product portfolio comprises of energy bars for nutrition-on-the-go that comes in three flavours - cranberry, blueberry and toughnut. It has recently launched India's first 20g plant protein bar called Plant Protein Plus.
“We are a snacking nation, but at the same time, we are increasingly witnessing a trend of eating healthy without compromising on taste. Consumers are focussing on nutrition, and additionally, vegetarians looking for ways to overcome protein deficiency in their traditional diet,” said Japan Vyas, managing partner, Roots Ventures.
“We are excited to be partnering with Bhatia, who brings her significant experience in health and nutrition to launch great-tasting and healthy snacks,” he added.
“When we started looking for investors, we were clear in our minds that we were looking for a long-term partner, and we found a good fit with the Roots Ventures team when we first met them. They believed in my vision for the company, and we share similar value systems. Further, Vyas and the team's stellar investing track record made our decision easier,” said Bhatia.
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