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Hatsun Agro Product launches paneer under Arokya brand
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Monday, 05 July, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Hatsun Agro Product Limited (HAP), India’s leading private sector dairy company, has launched Arokya Paneer, a delectable new addition to its wide dairy product portfolio.
It is made using fresh milk sourced directly from farmers and natural lemon. The product will suit consumers who prefer superior quality products that are made in a world-class hygienic environment.
The company has always taken pride in pioneering healthy dairy products. The product will meet the growing preference among consumers for natural and fresh paneer made by traditional process using lemon. It will be a unique offering as it uses lemon juice to curdle milk the traditional way which ensures the texture of Paneer remains soft that makes it suitable for preparing various dishes.
RG Chandramogan, chairman, Hatsun Agro Product Limited, said, “Arokya brand is synonymous with high quality milk and curd and is preferred brand among lakhs of consumers. Arokya Paneer is an important brand extension in our dairy product segment.”
The product will be launched in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Goa, Maharashtra and Pondicherry. The product is available in 200 gram pack and is priced at Rs 100.
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