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Goodberry's Frozen Custard launches partnership with Jarvis
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Tuesday, 14 April, 2026, 15 : 00 PM [IST]
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North Carolina, USA
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Goodberry's Frozen Custard announced a multi-year partnership with Carolina Hurricanes forward and Olympian Seth Jarvis. The collaboration brings together one of the region's most recognisable dessert brands and one of the NHL's standout players to create new in-store experiences, limited-edition products.
H J Brathwaite, president and CEO of Goodberry's Frozen Custard, said, "Goodberry's has been part of North Carolina hockey since the early '90s - from youth leagues all the way up to the pros. That's a big reason this partnership with Seth means so much to us. He's an incredible player, but more than that, he's just a genuinely good person and someone people here really connect with. We're excited about what this gives us the chance to do: create something really fun for our guests, roll out some great collectible cups, and support the amazing work being done at Duke Children's."
"The flavour turned out great. I've put in some serious reps as a professional taste tester, so I can confirm it's a ten out of ten. I think people are really going to like it. It's even better knowing it supports a great cause, and I'm excited for fans to have some fun with it off the ice," said Seth Jarvis.
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