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Good Fettle to introduce Asia’s maiden low-calorie ice cream in Mumbai
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Friday, 05 April, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Good Fettle, set to launch in Mumbai shortly, is Asia's first low-calorie healthy ice cream. It taps into the demand from health-conscious consumers by offering an alternative that has just 70 calorie per scoop, but still feels indulgent as it is made with fresh cream. It is packed with prebiotic fibre, making it a light and delicious ice cream.
It is significantly lower in calories carbohydrate, sugar and fat percentage compared to all other brands available in the market today, besides being gluten-free. While other ice cream companies add as many as five spoons of sugar per cup, Good Fettle manages to extract maximum sweetness with less than a spoon of organic cane sugar.
Good Fettle - available in four flavours (fresh mango, creamy strawberry, mocha almond and Belgium chocolate crunch) at retail stores across the city - will fill a void in the dessert and after-meal market segment whose only mission is to provide people with a guilt-free indulgence. With a high-quality product available at an affordable price, this ice cream is delightful and incredibly healthy.
On the occasion of the launch, owners Ayush and Akhil Gupta said, “We are thrilled to introduce Good Fettle, Asia’s low-calorie ice cream to all the ice cream/dessert lovers in town.”
“We have made a conscious effort to use organic and natural ingredients to ensure people get the best ice cream experience. From our milk to fresh cream, all ingredients are natural, fresh and of highest quality that are highly digestible and our all the flavours are diabetic-friendly,” they added.
“The biggest challenge we faced was to create the same level of creaminess as a high-fat ice cream without increasing the calories. Everyone, including industry veterans had us convinced that it was not possible, and hence it has never been done before in the country,” Ayush and Akhil said.
“We took this up as a challenge, formulated our own proprietary recipe, and we are proud today to deliver a rich creamy experience in a low-fat, low-sugar and low-calorie natural ice cream,” they added.
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