Goel Group’s Shri Bajrang Alliance Ltd has come up with an advanced frozen food manufacturing facility in Chhattisgarh under the brand name “Goeld” that manufactures 100% vegetarian, ready-to-cook and -eat frozen food.
Bhupesh Baghel, Chief Minister of Chhattisgarh, recently inaugurated the first-ever world class manufacturing facility in Chhattisgarh in the presence of Suresh Goel, chairman, and Narendra Goel, managing director, Goel Group.
Through an incredible virtual journey from his home undertaken with the help of Archit Goel, director and chief finance officer, Shri Bajrang Alliance Ltd, the Chief Minister got to experience the new gold standard of food manufacturing technology in the state.
The virtual experience enabled the CM to travel through the state-of-the-art manufacturing plant and encounter the various innovations and immersions of the best-in-class technology that would guarantee unparalleled quality products to the consumers. He was taken through the unique spiral freezer technology with advanced processing technique and the equipment as well as the robust sourcing of the freshest ingredients from the company owned firms, cutting-edge cold chain & storage facilities thereby witnessing each step of production at the plant.
Furthermore, to promote gender parity and equality, the facility comprises of nearly 60% of women in the organisation workforce. The CM also got to interact with the women employees, appreciating the experience to see women get equal opportunities on the shop floor and the thoughtful measures undertaken to make it a safe and welcoming place. Baghel then unveiled Goel Group’s new brand ‘Goeld’ along with its exciting range of products. He further ended his live stream with a set of questions that were answered by Suresh Goel, who thanked the Chief Minister for inaugurating the plant and supporting the group in setting up the first ever advanced food manufacturing plant in the state.
Archit Goel stated, "We are delighted to have the Chief Minister of Chhattisgarh be a part of the first-ever virtual launch of Goeld frozen foods. As a responsible company we are determined to provide foods of highest quality keeping in mind the health and hygiene of the consumer. Goeld is a unique products range with a baking of advanced technology and high-tech manufacturing facility that ensures delivery of exceptional taste, quality and variety."
He added, "Driven by excellence and quality, Goeld has launched a set of 100% vegetarian foods from Indian snacks, Indian breads, curries of thalis, Premium vegetables and desserts with 12 months shelf life and comes with zero trans-fat, no added colours, preservatives or flavours."