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Godrej Nature's Basket unveils new packaging for its L’Exclusif brand
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Thursday, 14 July, 2016, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Godrej Nature's Basket, a retail destination for fine foods, has now unveiled new packaging format for its L’Exclusif, a range of premium gourmet products. The packaging according to the company is bold, classy and yet sophisticated.
The L’Exclusif brand features a wide range of exotic products right from international gourmet, nuts to conserves, savouries, digestives and even chocolates. This gives the customers a wide range of snacking options, so with monsoons just around the corner, it’s a great idea to stock up snacks that you can relish while enjoying a hot cup of tea, according to the company.
The new packaging is carefully designed to enhance and reinforce the brand’s premium aura. Each product has individual descriptors that highlight the way the products taste. The images of the products also bring out the ingredients used along with the product.
The brand also plans to introduce two more variants in near future apart from their house brands like L’Exclusif, Healthy Alternative and Desi Nature.
The L’ Exclusif range is broadly divided thus: Chocolates: Finest Belgium chocolate, Dark Chocolate bar with caramelised orange rind, Dark chocolate with cranberry etc. which is priced at Rs 239- Rs 825. Conserves: Mixed fruit tropical conserve, Alphonso mango conserve, whole strawberry conserve, chunky orange marmalade etc. priced at Rs 159. Savouries: Bajri khakhra, Flavoured banana chips, Spinach flavoured chakli, Methi fritters cheez and herbz nachos, Fiery wasabi nachos etc. priced at Rs 45- Rs 125. Digestives: Digestive amla, Digestive anardana, Digestive jeera, Digestive methi dana etc., priced at Rs 125- Rs 210. International Gourmet: Sliced bread loaf, Oat loaf, apricot & hazelnut sourdough bread, Artizan herb bread etc. priced at Rs 45- Rs 215 and Nuts: BBQ roasted cashew, Flavoured peanuts classic cheese N onion, Fiery wasabi flavoured peanuts, Honey mustard roasted cashew etc. that are priced from Rs 99 to Rs 260.
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