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GNC India launches campaign to raise awareness about complete nutrition
Wednesday, 11 October, 2017, 08 : 00 AM [IST]
Shraddha Joshi, Mumbai
General Nutrition Centre (GNC) India launched the #BuildingBlocksofNutrition campaign to propagate a scientific approach to fulfilling nutrition intake and raise awareness to highlight the benefits of complete nutrition with its plans to strengthen its presence and offerings in India.

Headquartered in Pittsburgh in the United States, GNC is a leading global specialty health wellness and nutraceutical retailer and is strengthening its presence in India through its association with Guardian Health Care, the official importer of GNC products in India.

GNC India is endeavouring to build the cause #BuildingBlocksofNutrition to raise awareness about the missing blocks in nutrition amongst Indians.

It refers to the need to bridge the gap between insufficient nutrition intake in our day-to-day diet with the assistance of health and nourishment products.

With the objectives of laying the LiveWell foundation among the Indian consumers, GNC has identified four pillars blocks of nutrition – proteins, multi-vitamins, Omega-3  and probiotics.

It aims to cater to the believers in the concept of LiveWell by offering their premium products, and this will be available to everyone who aspires to live healthy.

GNC launched the campaign with a panel discussion. The panellists comprised Shadab Khan, chief executive officer, GNC India; Sheru Aangrish, India’s first international-level bodybuilding champion and co-founder and chief executive officer, Sheru Classic; Satnam Singh, first Indian to be drafted into the National Basketball Association (NBA), and Noorie Gada, sports nutritionist.

They spoke about the need for an additional nutrition intake, apart from the regular food consumed by a person.

The panellists deliberated on the fact that the current prevailing hectic lifestyle, unhealthy dietary habits and the lack of a nutrition intake are causing serious health issues.

They agreed and stressed that the right balance of exercise, nutrient-rich food and intake of the right dietary supplements were the need of the hour.

Khan said, “GNC believes in bridging the gap created by the insufficient nutrition intake in the food consumed by people on a day-to-day basis.”

“While the concept of nutraceuticals is in its nascent stage, it is heartening to see a significantly heightened intent to include them in our daily diet to fulfill the nutrition intake,” he added.

“Thus, GNC is propagating the idea of having a scientific approach towards fulfilling the basic requirements of nutrition for good health and wealth,” Khan said.

He added, “Health and wealth are understated by Indians. There is need to create an awareness and education and simplify the whole space to the Indian audience.”

“Nine out of the 20 amino acids are not built up by the body, hence the need for a proper diet. As per statistical data, 76 per cent of women have Vitamin D deficiency and 80 per cent of Indians are protein-deficient,” Khan said.

He added, “The nutraceutical market in India is growing at a compound annual growth rate (CAGR) of 21 per cent,and is expected to reach $10 billion by 2022. Due to the low penetration, there is huge opportunity to become a leader in the nutraceutical market.”

Gada spoke about the various ill-effects poor eating habits can have on people. She said, “Usually people either under-eat or over-eat.”

“When we come across the cases of under-eating, it means the required intake of food is not proper, which leads to nutrition deficiency. In case of over- or unhealthy eating, today, people at the age of 23 suffer from high blood pressure, obesity, diabetes and heart stroke,” Gada added.

Aangrish said, “All the four pillars - proteins, multi-vitamins, Omega-3 and probiotics - are very important.”

“Proteins help in recovering major components. There are a lot of vitamin and mineral deficiencies, and Omega-3 is also missing. Probiotics helps in the creation of good bacteria, which are very helpful in the digestion of food,” he added.

Singh highlighted why food supplements are so necessary for athletes. Giving the example of his own journey, he pointed out that nutrient intake should be regular, but it should be taken under strict supervision.

The event also had a fun and warm-up session by Mickey Mehta, leading holistic health guru and corporate life coach.

He stressed on the need of cosmic nutrition (nutrition from the four pillars of Ayurveda – food, rest, activity and medicine) to achieve optimum health.

Stated Mehta, “Good and quality food with apt timing is the mantra for a healthy mix of all.” He advised that in today’s fast-paced life, one must go for a food supplement intake with proper scientific guidance and supervision.
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