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Global food safety tech firm Vitsab rolls out Freshtag device to monitor temperature and protect food quality in transit
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Friday, 02 January, 2026, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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In a significant advancement for food quality assurance, Vitsab International AB, a Swedish food safety technology leader, has unveiled Freshtag a smart time-temperature monitoring device designed to track perishable food conditions throughout the supply chain. The innovative label aims to ensure that perishable products reach consumers safely and with uncompromised quality, aiding businesses in reducing spoilage and financial losses.
At the heart of Freshtag’s design is “Stoplight Technology”, a simple, intuitive visual system that signals product safety. The label starts green under safe conditions, then moves to yellow and eventually red if the food experiences temperature abuse during transit or storage. This progression allows workers, retailers and even end-consumers to immediately assess the quality status of perishable foods at a glance, without the need for technical tools or complex equipment.
Freshtag is cost-effective and easy to integrate into existing food safety and quality management systems, making it suitable for a wide range of contexts including refrigerated, frozen, or passive storage environments. This flexibility makes the device useful across diverse segments — from campus dining and retail outlets to e-commerce food delivery and remote service operations.
The system complies with major safety protocols including FDA standards, EU food safety norms, HACCP and ISO9001, aiding companies in meeting regulatory compliance while bolstering their quality assurance frameworks. Because it tracks cumulative exposure over time, Freshtag helps identify when product integrity has been compromised, supporting smarter decision-making and fewer costly refunds or returns.
Customers ranging from chefs and food service teams to logistics partners and home delivery recipients have reported positive feedback on Freshtag’s clarity and ease of use. Industry experts believe the technology could transform how cold-chain and perishable food logistics are managed by providing universal, visual validation of food conditions throughout transit.
By enabling clear, real-time visibility into food safety, Freshtag promises to raise industry standards for perishable product handling, reduce waste and strengthen consumer trust in food quality across global supply networks.
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