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Global Consumer Products positions LuvIt chocolates as gifting options
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Friday, 04 August, 2017, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Global Consumer Products has positioned LuvIt chocolates, its flagship product, in four variants - Luscious milk chocolate, Chocwich (white and choco-coated wafer layers) and Caramelicious (caramel-filled chocolate) - as gifting options for the festive season.
The gift boxes containing assortments of premium LuvIt chocolates are available in 73.2g, 142.9g and 162.7g variants (priced at Rs 60, Rs 100 and Rs 160, respectively) at various locations in both modern retail outlets and mom-and-pop stores.
The company, incorporated by Mahendran Holdings in alliance with Goldman Sachs and Mitsui Ventures, foray into the fast-moving consumer goods (FMCG) market with product offerings in chocolates, confectionery and beverages. LuvIt offers a range of chocolates in nine different flavours, in addition to new offerings like LuvIt Rocks and LuvIt Cocoism.
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