|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Ghodawat Group forays into beverage sector with fruit-based drink Frustar
|
|
Friday, 15 April, 2016, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
|
fiogf49gjkf0d Ghodawat Consumer Products (GCPL), the FMCG arm of Sanjay Ghodawat Group, on Wednesday announced its entry into the beverage industry by launching fruit-based drink Frustar.
The range will be available in three variants – Mango, Orange and Lemon. The drink contains real fruit juice offering a unique blend of complementing fruits and herbs.
The product was launched by Shrenik Ghodawat, director, Sanjay Ghodawat Group, in the presence of actresses Sai Tamhankar and Urvashi Rautela.
The product will be available in trendy bottles with units of 250 ml, 650 ml and 1.2 litre.
Speaking about the product, Shrenik Ghodawat, director, Sanjay Ghodawat Group, said, “It gives me great pride to announce our entry in the fruit beverage drinks segment market. A path-breaking product in the Indian beverages market, it is conceived, crafted and produced 100% in India. Frustar includes a line-up of three new and unique tasting flavours at an affordable price. Our wide spread market reach along with our strong brand reputation gives us an added advantage. Frustar has flavours which are distinctive and different. And we know it’s going to quench customers’ thirst for something deliciously different!”
He added, “Each product uniquely combined with the right proportion of juice and flavours delivering a burst of the fruit flavours and giving it a great taste. The products contain the best ingredients which gives a true fruit taste. The addition of fruit-based drink will now allow us to further leverage our system’s value chain in procuring ingredients and raw materials from the fruit farming community.”
|
|
|
|
|
|
|
|
|
|