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German & US non-alcoholic beer market CAGR to exceed 7 per cent by ’24
Wednesday, 31 July, 2019, 14 : 00 PM [IST]
The non-alcoholic beer markets in Germany and the United States are expected to grow at a compound annual growth rate of over seven per cent, and estimated to exceed $6.3 billion by 2024.

These were the findings of Graphical Research’s new growth forecast report, titled Germany and US Non-Alcoholic Beer Market Size By Material (Malted Grains, Hops, Yeast, Enzymes); By Product (Alcohol Free, Low Alcohol), By Technology (Restricted Fermentation, Dealcoholisation [Reverse Osmosis, Heat Treatment, Vacuum Distillation]), By Sales Stores (Liquor Stores, Convenience Stores, Supermarkets, Online Stores, Restaurants and Bar) Industry Analysis Report, Country Outlook (China, India, Japan, Australia, South Korea, Indonesia and Malaysia), 2018-2024.

Shifting trend towards innovative beers and changing taste preferences will propel the German and US non-alcoholic beer industry growth. The non-alcoholic beer market in Germany and the US has witnessed a shifting trend from standardised products to light beers, further followed by non-alcoholic beers.

This trend is mainly influenced among consumers regarding health consciousness. Extensive product offerings, owing to the increasing penetration of global players is supplementing the product usage.


Government regulations act as a crucial factor in proliferating non-alcoholic beverage markets. Alcohol consumption has been a social issue since decades, particularly among the Muslim community.

Strong potential among Islamic population in Germany and the US due to religious concerns will drive the German and US non-alcoholic beer market size. Globally, the Islamic population accounted for the second largest religious group and the fastest-growing population with a population of over 2.1 billion in 2016.

The minimum permitted age for alcohol consumption varies for each country, with a global average over 18 years. The strictly-followed age limit norms on alcoholic beverage consumptions globally are expected to create a potential consumer base among the young population.

The higher adoption rate among pregnant women, mainly due to several health concerns on excess alcohol consumption will drive the German and US non-alcoholic beer industry growth.

In addition, restrictions among athletes and sports players for alcohol intake will positively influence the industry growth. Product demand is significantly growing among travellers and taxi drivers.

Increasing product availability thorough various distribution channels along with rising number of new product launches will enhance the business revenue. The German and US non-alcoholic beer market has witnessed a notable growth due to the increasing consumer preference for online shopping. Expanding supermarket chains and liquor stores, particularly in developing countries, is expected to display significant sales growth during the forecast period.

Beverages, including beer, are more prevalent among young population and adult women. Pregnant women are more prone to the adverse effects of drinks with foetal alcohol spectrum disorders being the largest known cause for intellectual disability in children. As per the American Journal of Pharmaceutical Education, over six per cent deaths among the population, ageing 65 years and above are caused by strokes owing to excess alcohol consumption. Hence, significant health concerned drivers will proliferate the overall German and US non-alcoholic beer industry size.

The US has accounted for the largest revenue size of over $3 billion in 2017, owing to the significant investments in R&D (research and development) for the development of better sales using more efficient and sustainable manufacturing processes. Key factors such as rising urbanisation, explosion of middle-class population, and robust economic growth will augment the non-alcoholic beer market growth in the US. In addition, the US is the largest consumer of the product in the regional market, which will further promulgate the business expansion.

Key business competitors operational in the German and US non-alcoholic beer market are Anheuser-Busch InBev, Arpanoosh, Behnoush Iran Company, Bernard Brewery, Big Drop Brewing Co, Carlsberg, Coors Brewing Company, Erdinger Weibbrau, Halewood Wines & Spirits, Heineken N V, Kirin, Krombacher Brauerei, Moscow Brewery Company, Suntory Brewery Co, Ltd, and Weihenstephan.

Notable industry players are adopting various strategies such as mergers, acquisitions, and new product launch to reap profits in the German and US non-alcoholic beer market. For instance, in 2017, Heineken launched zero-alcohol beer in Europe. The product launch provided the company to expand and strengthen its foothold in the major European countries.

Segments we cover
Germany & US Non-Alcoholic Beer Market By Material

  • Malted grains
  • Hops
  • Yeast
  • Enzymes
  • Germany & US Non-Alcoholic Beer Market By Product
  • Alcohol-free
  • Low-alcohol
Germany & US Non-Alcoholic Beer Market By Technology
  • Restricted fermentation
  • Dealcoholisation
  • Reverse osmosis
  • Heat treatment
  • Vacuum distillation
Germany & US Non-Alcoholic Beer Market By Sales Stores
  • Liquor stores
  • Convenience stores
  • Supermarkets
  • Online stores
  • Restaurants and bars

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