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Gatorade Water splashes onto shelves nationwide, entering new category
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Saturday, 02 March, 2024, 08 : 00 AM [IST]
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Chicago
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Gatorade announced the national launch of its first unflavoured water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle.
It is alkaline with a pH of 7.5 or higher, electrolyte infused for a refreshing, crisp taste, and the bottles are made from 100% recycled plastic. The premium water was developed for active people looking for an all-day hydration option. It's meant for those who are out there making moves, who understand that staying hydrated isn't just a benefit, it's a fundamental human need.
Anuj Bhasin, chief brand officer at Gatorade, said, "Today's athletes are more wellness-minded than ever, and they expect Gatorade to meet all of their hydration needs, 24/7. Gatorade Water is an all-day hydration option for all active people, no matter who they are or how they move, from the leader in sports fuel that they know and trust."
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