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Gatorade aims to change how people think about hydration
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Tuesday, 28 April, 2026, 08 : 00 AM [IST]
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New York, USA
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PepsiCo announced a transformational new era for the Gatorade brand, expanding how its science-backed hydration expertise shows up beyond sport occasions. Built on 60 years of research studying hydration’s effects on athlete performance, it remains committed to that purpose and is applying the same rigor to help people better understand and meet their hydration needs across a broader range of activities and moments. Its new era includes a refreshed product label design, and product innovations designed for more people and more occasions.
While 95% of Americans recognise the importance of hydration, more than 150 million still report feeling the effects of mild or moderate dehydration weekly.
Damian Browne, SVP of R&D, PepsiCo Beverages US, said, “One of the biggest misconceptions about hydration is that it only matters for elite athletes or extreme situations. In reality, mild to moderate dehydration can build gradually across the day for most people, often without realising it, and thirst is not always a reliable signal.”
Hydration supports how the body functions, including temperature regulation, nutrient delivery, joint lubrication, energy, and cognitive focus. As a result, it can affect everyday life in dramatic ways that don’t always look like dehydration.
At the same time, hydration has become harder to navigate. Shoppers face crowded hydration shelves filled with different marketing claims and confusing cues, making it more difficult to know what products to choose, when, and why. Without clarity, even well-intentioned consumers can struggle to hydrate effectively.
Mike Del Pozzo, president, PepsiCo Beverages US, said, “For 60 years, Gatorade has studied hydration and performance and translated those learnings into products proven to hydrate better than water alone. What that science has shown us is simple: everyone needs hydration, and it isn’t one-size-fits-all. We believe we have a responsibility to help people understand their hydration needs, not just on game day, but across everyday wellness and performance moments.”
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