Fruzzanté, a one-of-its-kind sparkling alcoholic beverage, is now available in Goa. The company recently launched all its five variants namely Pineapple, Mango, Chikoo, Starfruit and Strawberry, with a tasting event at the Grand Hyatt, Goa.
The products can be brought from retail stores in Goa and also some dine in places. The beverage is distributed by Russ Enterprises in Goa. Russell Marshon, owner, Russ Enterprises, is very positive about the brand and asserts, “The new generation consumer gives importance to the aspects of authenticity, novelty and reliability while making consumption decisions and I believe that’s exactly what Fruzzanté as a brand stands for. Fruit wine is here to stay. It was an absolute no brainer for me whether or not to bring Fruzzanté into the Goa market because it was a concept I genuinely believed in and I’m happy to play a part in the success I’m sure it will be. More so, it will be a refreshing tropical treat to tourists who flock to Goa year round as beach and Fruzzanté just sync in perfectly.”
The impact of Covid-19 on the domestic food and beverage industry was lesser due to the unique positioning of Indian market. The Indian millennials are an exciting audience for the industry due to their increasingly aspirational lifestyle, disposable incomes and exposure to global brands and trends. After an initial challenge, the company has been witnessing good traction for its products including an increase in sales numbers. The Goa launch is part of their growth and expansion strategy as well.
Speaking about this, Priyanka Save, founder & managing director,Hill Zill Wines, said, “#goagetsfruzzanté! We are now available in the favourite tourist destination, Goa. It is both an exciting and humbling time for us since we have managed to maintain a steady growth during the pandemic as well. Customers can now enjoy our sparkling alco-bev in all the five variants. Our aim is to make Fruzzanté products available in at least half of India by end 2021.”
The drink is made completely from fresh fruits. It is a gluten-free, vegan drink with no added colour or flavour. The brand is focussing on creating drinks for people who wish to enjoy good experiential drinking. A major USP is that it is a ready to drink product in a 330ml pint packaging which can be enjoyed anytime, anywhere, mixed or straight up.
“Goa is the showcase for products in India, especially in the alco-bev space. We have entered Goa with the ambition to enter Karnataka, West Bengal, Puducherry, Uttarakhand, Punjab, Himachal Pradesh, Meghalaya, Assam, Arunachal Pradesh and Telangana by end of 2021,”quotes Deepak Bhatnagar, CEO, Hill Zill Wines.
The brand envisages helping the local farmers across Maharashtra by sourcing directly from them and ensuring that they get paid their dues. It is also set to expand its product range and add variants like orange. Within the next 5 years, their aim is to be available in all major metros and start exporting too.