Freddy's Frozen Custard & Steakburgers announced a partnership awarding Name, Image and Likeness deal to twelve collegiate athletes in Kansas, Arizona, Alabama, Texas and Oklahoma.
Freddy's is showcasing male and female collegiate athletes excelling in soccer, football, volleyball and track & field and will partner with the athletes to share their menu favourites on social media channels and the brand's website.
"Freddy's has delicious custard so of course I was excited to partner with them," said Kadyn Proctor, football player for the Alabama Crimson Tide.
"Burgers are one of my favourite foods and Freddy's makes a great one. I also love dipping my fries in frozen custard. Perfect combo," said Kenna Miller, volleyball player for the Texas Longhorns.