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Fortune Foods sets record with 800-kg modak
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Friday, 29 August, 2025, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Fortune Foods created history this Ganesh Chaturthi by unveiling the biggest modak made with traditional ingredients. Weighing an extraordinary 800 kg, the modak has been officially recognised by the World Record Book of India as the ‘Biggest Modak Using Traditional Ingredients’.
Made with besan, sugar, milk and mawa, the giant modak became the centrepiece of the pandal and a symbol of its deep connection with 1 in every 3 Indian households across the country. At Girgaon Cha Raja, it executed extensive branding spread over 5,000 sq. ft., making the brand’s presence synonymous with the grandeur of the celebrations.
Mukesh Mishra, joint president – sales & marketing, AWL Agri Business Ltd, said, “At the heart of every Indian festival lies food, and for Ganesh Chaturthi, modak is the most treasured delicacy. Fortune, as the country’s largest staples brand, has always been part of kitchens nationwide – from everyday meals to festive feasts. By creating the biggest modak with traditional ingredients, we wanted to celebrate Ganesh Chaturthi at scale while honouring our heritage. We also understand that every region in India celebrates festivals in its own unique way – from Ganesh Chaturthi in Maharashtra to Durga Puja in Bengal – and Fortune’s role is to connect with these traditions in a meaningful and authentic manner.”
Ganesh Lingayat, secretary of the Girgaon Cha Raja Mandal, said, “Girgaon Cha Raja has always been about devotion and community. This year, the unveiling of the biggest modak by Fortune brought a new dimension of joy to our celebrations. It was a historic moment that blended tradition with grandeur and brought delight to thousands of devotees.”
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