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Food start-up Barbeque Ride India receives funding of Rs 10 lakh
Wednesday, 23 November, 2016, 08 : 00 AM [IST]
Nandita Vijay, Bengaluru
Barbeque Ride India, a food start-up on wheels, received a funding of Rs 10 lakh to drive its eats on a bike venture, which kicked off operations recently. The food is freshly cooked on a 500cc Royal Enfield Classic, which holds a patent for its kitchen design.

The funding is crowd sourced. The BBQ Bike is the third business initiative of the Bengaluru-based company, which has already floated three food trucks, Speedy Treats, and The Ice Cream Guy in a Tata Nano. The aforementioned enterprises are successful.

The company is founded by four final-year students of the Sindhi College of Commerce - Arun Varma, his brother Krishna Kumar Varma and two friends, Manogna Chaudary and Syeed Mujeeb.

They already have two bikes and a third is under development. The bikes travel around two locations in Bengaluru (Kammanahalli and Coffee Board Colony, Hebbal).

“The total investment for the start-up is Rs 10 lakh. This includes the two bikes and the central kitchen franchise, which costs Rs 5 lakh,” said Arun Varma.

“We are already in discussions with interested partners from other states. We have now received four confirmations to open franchisees in Vizag, Hyderabad, Pune and Chennai. The remaining amount will be used to set up these outlets,” he added.

Arun Varma said that the 500cc Royal Enfield Classic bikes, built with a professional sidecar set-up, are equipped with storage units, a barbeque pit, a grill pan, storage doors which can be rolled out as serving tables, a desk, a gas bank with a 5kg cylinder and tooling units.

“There is a positive response from the crowd, and we already have a line-up of repeat customers for our signature dishes. The menu includes slow-cooked lamb chops, smoky Greek garlic chicken, barbeque drumsticks, juicy barbeque burgers, barbeque wraps, barbeque rolls, chicken and barbeque wings, hot dogs, grilled pineapple wedges and grilled mushroom sticks,” he added.

“These are all priced between Rs 100 to Rs 200. Although weekends attract massive crowds, weekdays have also enabled us to capture good sales,” Arun Varma said. 

Claiming that this is India's first food barbeque bike, he added that the company’s unique selling proposition (USP) is the taste of the items prepared on coal and firewood, which is oil-free and has attracted even the growing health-conscious customers.

The concept of food on wheels is gaining popularity across the country. This has led many private equity and venture capitalists to come forward to fund the business.

“The company is currently in talks with investors to expand its operations. We personally can feel the pulse of the city for our BBQ bike eats and are receiving many enquiries from different states where people are ready to take up franchises,” said Arun Varma.
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