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Food innovation - Clean label food ingredients
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Wednesday, 18 October, 2023, 08 : 00 AM [IST]
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Vikas Bansal
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Introduction
In an era where consumers are becoming increasingly health-conscious, the demand for clean label products is on the rise. Clean label foods are those made with minimal, recognisable, and simple ingredients, free from artificial additives, preservatives, and chemicals. This trend is reshaping the food industry, compelling manufacturers to seek out innovative, natural ingredients to replace synthetic additives. This article will delve into the world of clean label manufacturing, exploring the various available ingredients that are revolutionising the way we produce and consume food. Here are some examples of clean label food ingredients commonly available in the market:
Whole grains such as quinoa, brown rice, whole wheat flour, oats, and barley; Natural Sweeteners like Honey, Maple syrup, Agave nectar, Date sugar, Stevia; Natural flavourings like Vanilla extract, Fruit extracts, Herb and spice extracts; Nuts and Seeds like Almonds, Walnuts, Chia seeds, Flaxseeds, Sunflower seeds; Fruits and Vegetables like Fresh or frozen fruits and vegetables without added preservatives; Herbs and Spices like Garlic, Ginger, Turmeric, Cinnamon, Oregano, Rosemary; Dairy and Dairy Alternatives like Plain yogurt, Unprocessed cheese, Plant-based milks (e.g., almond milk, coconut milk); Natural Acids and Vinegars like Apple cider vinegar, Lemon juice, Lime juice; Natural Emulsifiers like Egg yolks, Mustard, Honey; Natural Preservatives like Vinegar, Citric acid; Natural Colours like Beet juice (for red), Turmeric (for yellow), Spinach powder (for green); Unrefined Oils and Fats like Olive oil, Coconut oil, Avocado oil; Protein Sources like Lean meats, Fish, Legumes (e.g., beans, lentils), Tofu, Tempeh; Natural Thickening Agents like Arrowroot powder, Cornstarch; Non-GMO Ingredients like Non-genetically modified organisms (GMO) versions of common ingredients like corn and soy; Fermented Foods like Yogurt, Kimchi, Kombucha, Sauerkraut; Natural Antioxidants like Vitamin C (ascorbic acid), Vitamin E (tocopherol); Natural Flours like Almond flour, Coconut flour, Chickpea flour.
Remember that while these ingredients are considered "clean label," it's still important to read labels and understand the sourcing and processing practices of each product to ensure they meet your specific criteria for clean eating. Additionally, individual sensitivities or allergies should be taken into consideration when selecting these ingredients.
The Clean Label Movement emerged as a response to the increasing complexity and opacity of product labels. In the early 21st century, as the processed food industry expanded, ingredient lists became laden with chemical additives, preservatives, artificial flavours, and sweeteners. Consumers, becoming more health-conscious and discerning, sought products with recognisable, natural, and minimally processed ingredients. This desire for transparency ignited the Clean Label Movement.
Key Principles of the Clean Label Movement
Transparency:
Clean Label Movement is a call for transparency in product labelling. Consumers now expect companies to provide clear, comprehensive information about the ingredients used, their sources, and their purpose in the product. This shift has prompted many manufacturers to rethink their labelling practices and opt for clearer, more informative packaging.
Simplicity:
Clean label products are characterised by simplicity in their ingredient lists. Consumers are more inclined to choose products with fewer, easily recognisable components. This preference for simplicity reflects a desire to avoid unnecessary and potentially harmful additives.
Natural and Recognisable Ingredients:
Consumers are increasingly drawn to products made with natural, whole-food ingredients. They favour labels that feature ingredients they can readily identify, rather than a list of chemical-sounding additives. This emphasis on recognisability is reshaping the way products are formulated and marketed.
Health and Wellness Focus:
The Clean Label Movement is closely linked to the growing interest in health and wellness. Consumers are seeking products that contribute to a balanced and nourishing diet, and they are more likely to choose options that align with their personal health goals.
Impact on the Consumer Goods Industry:
The Clean Label Movement has had a profound impact on the consumer goods industry, prompting manufacturers to reevaluate their product formulations, sourcing practices, and marketing strategies. This shift has led to several notable developments:
Reformulation of Products:
Many companies are reformulating their products to meet clean label standards. This often involves replacing synthetic additives with natural alternatives or finding innovative ways to preserve and flavour products without compromising taste or safety.
Market Expansion for Natural and Organic Products:
As consumer demand for clean label products continues to rise, there has been a surge in the availability and popularity of natural and organic options. This has led to the growth of specialised markets and an increased focus on sustainable sourcing practices.
Greater Accountability:
Companies are now held to higher standards of transparency and accountability. Consumers have become more adept at scrutinising labels, and they expect companies to deliver on their promises of clean, authentic products.
Benefits of Clean Label Products:
Health and Wellness: Clean label products are perceived as healthier options due to their reliance on natural, unprocessed ingredients. They are often lower in artificial sugars, unhealthy fats, and excessive sodium.
Consumer Trust and Loyalty: Brands that embrace clean label principles tend to build stronger trust with consumers. This trust is built on the promise of transparency and the assurance of using high-quality, straightforward ingredients.
Environmental Impact: Clean label products often have a reduced environmental footprint. By favouring natural, minimally processed ingredients, they can contribute to a more sustainable food system.
Meeting Consumer Demands: As consumer awareness about food and product quality grows, the demand for clean label options continues to rise. Embracing clean label practices can help companies stay relevant and meet the evolving preferences of their customer base.
Market Trends
Natural Sweeteners: The demand for natural sweeteners like honey, maple syrup, and dates as alternatives to refined sugars and artificial sweeteners is on the rise. These ingredients are not only perceived as healthier but also add unique flavours to foods.
Plant-Based Proteins: With the surge in plant-based diets, clean label plant-based protein sources like chickpeas, lentils, and quinoa are gaining traction. They are recognised for their high nutritional value and minimal processing.
Clean Preservatives: Consumers are looking for natural alternatives to synthetic preservatives. Ingredients like rosemary extract, citrus extracts, and vinegar are being used to extend the shelf life of products without compromising on cleanliness.
Ancient Grains: Quinoa, chia seeds, amaranth, and other ancient grains are making a comeback due to their high nutritional content and minimal processing.
Fermented Foods: Fermented ingredients like kimchi, kombucha, and kefir are in demand for their gut health benefits and natural preservation properties.
Clean Label Certification: Organisations like the Clean Label Project and Non-GMO Project have emerged to certify products that meet specific clean label criteria, providing consumers with an easy way to identify clean label options.
While the demand for clean label food ingredients is on the rise, there are challenges in sourcing, cost, and maintaining product stability. However, as technology advances and consumer preferences continue to evolve, it is expected that the clean label movement will continue to shape the food industry, driving innovation and ultimately leading to a more transparent and health-conscious food market.
Regulatory Support:
FDA (Food and Drug Administration):
The FDA in the United States plays a crucial role in regulating food ingredients. They provide guidelines and standards for labelling and ensure that ingredients meet safety standards. For clean label foods, the FDA encourages the use of simple, recognisable ingredients and has defined terms like "natural" to guide manufacturers.
EU (European Union):
The EU has strict regulations regarding food labelling and ingredient transparency. The European Food Safety Authority (EFSA) evaluates the safety of food ingredients and additives. In the EU, natural ingredients and additives are favoured, and there are specific guidelines for using terms like "natural," "organic," and "artisanal."
Codex Alimentarius Commission:
This international body, established by the Food and Agriculture Organization (FAO) and the World Health Organization (WHO), develops standards for food safety and quality. They provide general guidelines on food labelling and specific standards for certain food categories.
Guidelines for Clean Label Food Ingredients:
Transparency and Clarity:
Clean label ingredients should be clearly listed on the product label using simple, everyday language that consumers can understand. Complex chemical names and obscure additives should be avoided.
Minimally Processed Ingredients:
Ingredients should be as close to their natural state as possible. This means avoiding excessive processing, refining, and the use of synthetic chemicals.
Natural Flavourings and Colourings:
Clean label foods often use natural flavourings and colourings derived from fruits, vegetables, herbs, and spices, rather than artificial additives.
Non-GMO (Genetically Modified Organism):
Many consumers associate clean label with non-GMO products. Manufacturers often seek non-GMO certification to assure consumers that their products do not contain genetically modified ingredients.
Allergen Transparency:
Clearly indicating the presence of common allergens (such as nuts, soy, dairy) is crucial for clean label products. This helps consumers with allergies make informed choices.
Sustainability and Ethical Sourcing:
Clean label food ingredients may also align with sustainable and ethical sourcing practices. This includes considerations for fair trade, organic farming, and environmentally-friendly production methods.
Independent Certifications:
Various organisations offer certifications for clean label products, such as the non-GMO Project, which verifies that a product is produced according to best practices for GMO avoidance.
Educational Resources:
Regulatory bodies and industry organisations often provide resources and guidelines to help manufacturers understand and implement clean label practices.
By adhering to these regulatory support and guidelines, manufacturers can develop clean label food products that meet consumer expectations for transparency, simplicity, and naturalness, while ensuring safety and compliance with regulatory standards. This not only benefits consumers but also fosters trust in the food industry as a whole.
In conclusion, the consumer demand for clean label food ingredients reflects a broader shift towards a more health-conscious and ethically aware society. This trend is not only influencing purchasing decisions but also driving innovation in the food industry, ultimately leading to a healthier and more sustainable food landscape.
(The author is associate professor, Department of Food Technology, School of Engineering & Technology, Jaipur National University, Jaipur. He can be reached at vikasbnsl@gmail.com)
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