Saturday, June 23, 2018


Focus on 2018 innovations at Asia Food & Beverage Thailand Conference
Thursday, 31 August, 2017, 08 : 00 AM [IST]
Anurag More, Mumbai
Key Trend Food and Beverage Innovation 2018 will be the theme of the Asia Food Beverage Thailand Conference, which will take place on September 14 [the second day of Food Ingredients (Fi) Asia 2017] at Bangkok International Trade and Exhibition Centre (BITEC).

While the one-stop business-to-business (B2B) event, organised by UBM EMEA, will take place between September 13 and 15, the conference will be organised by Intelligence and Productivity Resources Institute (I P R I Co, Ltd) and UBM Asia (Thailand) Co, Ltd.

It will highlight the following topics: Explore trends in health and nutrition; 2018 flavour trends for food and beverages; New food and beverage marketing trends and consumer behaviour 2018; Key innovation trends ingredients in food and beverages 2018; Functional and natural ingredients – How does Morinaga fit into future market trends?, Overcoming Office Syndrome and About Kaneka Ubiquinol.

The other co-located presentations include Natural Functional Ingredients: An Innovative Solution for Healthcare in Aging Society; From function to application: Alternative food ingredients and Consortium on Development of Functional Food based on Antioxidants among ASEAN Members.

Natural Functional Ingredients: An Innovative Solution for Healthcare in Aging Society
This presentation will be a part of the Food Ingredients (Fi) Asia International Conference 2017, which will also take place on September 14. It will be organised by Thailand Institute of Scientific and Technological Research (TISTR) and UBM Asia (Thailand) Co, Ltd.

The topics that will be discussed during the aforesaid presentation are Functional ingredients with health benefits from natural sources as alternatives for health and wellness of aging population; Value base – A way of thinking; Towards a healthy aging society – The nutrition solution; Innovation of softgel shell – Vegetable shell from Thai ingredients and chewable shells for kids, Role of novel natural bioactives in human health – Challenges and opportunities and Functional food ingredients – Honeybee Propolis and gammaCD: Insights into bioactives, bioactivities and bioavailability.

September 14 & 15

From function to application: Alternative food ingredients
This presentation will be organised by Food Science and Technology Association of Thailand (FoSTAT), Institute of Food Research and Product Development, Kasetsart University Faculty of Agriculture, Ubon Ratchathani University, UBM Asia (Thailand) Co, Ltd, and supported by the Federation of the Institute of Food Science and Technology in ASEAN (FIFSTA).

It will focus on the following topics: From local to global – Indigenous foods as functional ingredients and Applications of in trend ingredients.

The latter will be sub-divided into two topics, namely protein-based ingredients (which will include protein-based ingredients for physical performance, aging, future protein sources, etc.) and sweeteners (highlighting the practical application of sweeteners for product innovation/renovation toward sugar reduction).

Consortium on Development of Functional Food based on Antioxidants among ASEAN Members
This conference will be organised by Thailand Institute of Scientific and Technological Research (TISTR) and UBM Asia (Thailand) Co, Ltd.

In addition to these, there will be pavilions dedicated to natural ingredients and new business pavilions at Fi Asia, which will provide professionals representing the food and beverage (F&B) ingredient industry from the member countries of the Association of Southeast Asian Nations (ASEAN) and around the world an opportunity to connect with world-class suppliers; see, taste and smell the latest innovations in food ingredients (including acidifiers and sweeteners) and find solutions.

Natural Ingredients Pavilion
The Natural Ingredients (Ni) Pavilion will showcase a wide range of natural and organic ingredients for supplements, nutraceuticals, functional food and beverages and other products.

Start-up Innovative, a competition for innovative food and beverage (F&B) products, and The Sensory Box, a food and beverage ingredient sensory lab, will be the two new activities at Fi Asia, which will also witness a new feature, the Official Fi Asia App 2017.  

Start-up Innovative
The competition will focus on innovative F&B products for the aging and elderly, sports and nutrition products and functional products provided by 10 finalists, who will be chosen from a pool of small and medium-sized enterprises (SMEs) and start-up entrepreneurs.

The Sensory Box
Attendees to the F&B ingredient sensory lab will gain insights into food and beverage ingredients presented by leading manufacturers.

There will be technical sessions, demonstrations of cooking and blindfold tests under one roof.

Official Fi Asia App 2017
The Official Fi Asia 2017 mobile app will help visitors plan their show. And they don’t require Wi-Fi to use it.

The app will provide visitors the information and updates they need on their mobiles regularly, so they are always in the loop. It will have an interactive map to ensure easy floor plan navigation, which, in turn, will ensure that they use their time fruitfully to conduct business.

Over 17,000 F&B buyers are expected to attend Fi Asia 2017, which will deliver a high-quality target audience relevant to their businesses.

A total of 526 local, regional and international exhibitors, representing over 56 countries and all sectors of the F&B ingredients industry, will showcase their offerings at the exhibition. Of these, 22 are from India.

Larger area
Jiranut Thongwisit, marketing executive, UBM Asia, said, “The show will cover an area of over 10,000sq m.”

“Fi Asia has retained its unrivalled position as Asia’s leading event dedicated to the F&B ingredient sector. If a company plans to do food business in Asia, or break into this fast-growing market, this is the premier event for it,” he added.

Not only will Thailand have a dedicated pavilion, but there will also be pavilions where companies from the United States, Japan, China, Taiwan and India will showcase their F&B ingredient solutions.

Educational programme
In addition to the tradeshow, Fi Asia 2017 will provide the attendees invaluable knowledge about the industry, through a host of conferences, technical seminars, exhibitor tours and other onsite features.
Thongwisit said, “In total, there would be over 60 technical seminars, one international conference and three technical conferences.”

At the Innovation Zone, Innovation Tours and Discovery Tours, the visitors can discover the latest products and applications that can transform their product and process development, and get to know the latest industry trends that will help them to grow their businesses.

Innovation Zone
The Innovation Zone will not only showcase a host of innovative products by leading industry players, but also provide useful information about them.

It will also provide them an opportunity to introduce new ingredients to the market. A popular feature for visitors and the press, it has become a trend-setting zone for the nutrition industry.

Discovery Tours
These tours, which will be held in association with NutriMarketing, will allow the visitors to find out the trends and developments in four trending segments of the F&B industry, namely reduction and reformulation (with less sugar, fat and salt), sports nutrition, anti-aging from nutrition and functional ingredients for disease management.

Business matchmaking
Thongwisit said, “As the organisers of Fi Asia we are aware that the visitors’ time onsite is precious, and we are offering them a business matchmaking service to help them to optimise their visits and make the most of their visits to the event.”

It can be availed of through an easy-to-use technology platform, combined with a personalised service to help maximise the visitors’ networking opportunities. Using the tool, they can pre-schedule meetings with the exhibitors they have selected during Fi Asia.

Asia is aging faster than any other region, posing tremendous challenges to society, households and individual consumers. Effective responses to this aging population should focus not only on prolonging life, but also on improving the overall quality of life as people get older.

Thus, the demand for healthy aging products that help people maintain their wellness and physical appearances is witnessing a surge in Asia. Influenced by the cultures and economies, food businesses aimed at healthy aging in Asia are different from those in other regions.

Keeping this in mind, Innova Market Insights will host two presentations, titled Healthy aging: To be forever young and Key Trends and Innovations in Infant Formula NPD.
The session titled Healthy aging: To be forever young will take place between noon and 12:30pm on the first day and between 4pm and 4:30pmon the second day. The presentation will provide insights into Asian consumers’ concerns about aging and their preference of healthy aging ingredients and products.

In addition, it will also introduce trendy products in different healthy aging platforms, covering mobility, heart health and brain health.

The session titled Key Trends and Innovations in Infant Formula NPD will take place between 4pm and 4:30pm on the first day and between noon and 12:30pm on the second day.

As Asian consumers continue to lay more emphasis on the nutrients of infant formula, efforts have been taken by manufacturers to enhance the health benefits of their products through optimising formula and applying new ingredients.

The booming Asian market of infant nutrition closely follows the trends of Western markets regarding product innovation.

Experts from Innova Market Insights will share the innovation drivers of infant formula in the Asian market, as well as the latest innovative ingredients that support infant growth and development. The presentation will also include inspiration from North American and European infant formula NPD.
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