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FNB ASEAN 2025: Powering growth, innovation and collaboration
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Saturday, 30 August, 2025, 08 : 00 AM [IST]
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Abhitash Singh, Mumbai
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Southeast Asia’s dynamic food and beverage (F&B) industry is set for another major gathering as FNB ASEAN 2025 prepares to open its doors from September 2-4, 2025, at the IMPACT Exhibition Center in Bangkok, Thailand. Known as one of the region’s premier F&B trade shows, this annual event serves as a key hub for businesses to showcase their latest innovations, network with industry stakeholders, and tap into the growing opportunities across ASEAN’s booming F&B sector.
With Thailand’s thriving culinary heritage, strategic geographical location, and government support for the food economy, Bangkok has cemented itself as the ideal host city for this flagship event. Building on the strong foundation of the 2024 edition, FNB ASEAN 2025 promises an even more comprehensive showcase, bringing together retailers, wholesalers, distributors, food service professionals, and technology providers from across the globe.
A Growing Platform for ASEAN’s F&B Industry
FNB ASEAN 2025 will welcome over 200 exhibitors and more than 10,000 professional visitors from ASEAN countries and beyond. From traditional delicacies to innovative fusion cuisine, the exhibition will span a diverse range of products catering to evolving consumer tastes and lifestyle shifts. Exhibitors will showcase snacks, coffee, tea, beverages, ice cream, ready-to-eat meals, vending machines, smart retail solutions, and more.
The event will also act as a marketplace for new business partnerships and an innovation showcase for future-ready solutions that will shape the F&B landscape in the coming years.
New Additions for 2025: Conferences and Competitions
In a significant expansion of its scope, FNB ASEAN 2025 will feature concurrent industry conferences and competitions for the very first time. This addition is expected to attract more professionals from across the supply chain, offering not only exhibition opportunities but also a space for knowledge-sharing, skill development, and industry recognition.
The competitions will highlight culinary innovation, food product development, and smart technology integration in retail and distribution. These contests aim to encourage creativity and provide a platform for rising talent in the F&B space.
The conference segment will bring together global and regional thought leaders to address critical challenges and opportunities. Topics will include:
• Sustainable Food Production and Packaging: Innovations in eco-friendly practices.
• Smart Retail & Vending Technologies: The digital transformation of F&B retail.
• ASEAN Consumer Trends: Understanding the evolving tastes of millennials and Gen Z.
• Food Safety and Regulatory Compliance: Ensuring quality and safety in cross-border trade.
• Plant-Based and Alternative Proteins: Exploring the rise of sustainable dietary preferences.
• Export and Market Access Strategies: Unlocking growth in regional and global markets.
Dedicated Pavilions and Country Representations
FNB ASEAN 2025 will host several national and sector-specific pavilions, providing a platform for countries and industry clusters to showcase their unique offerings. Participating countries are expected to include:
• Thailand Pavilion: Highlighting the host nation’s leadership in tropical fruits, seafood, ready-to-eat meals, and culinary innovations.
• Vietnam Pavilion: Showcasing coffee, seafood, and agricultural products.
• Malaysia Pavilion: Featuring halal-certified products and palm-oil-based innovations.
• Singapore Pavilion: Presenting advanced F&B technologies, packaging, and gourmet food trends.
• International Pavilions: Countries from outside ASEAN, including Japan, South Korea, and China, are expected to showcase their specialties and technologies.
These pavilions not only offer buyers a one-stop shop to explore regional diversity but also encourage cross-border collaboration within ASEAN and beyond.
Workshops, Seminars, and Networking Forums
Knowledge-sharing has always been a cornerstone of FNB ASEAN, and the 2025 edition will expand this through workshops, seminars, and panel discussions. Designed for both established businesses and startups, these sessions will cover:
• E-commerce and Omni-channel Retailing: Strategies for tapping into ASEAN’s booming online food sales.
• Innovations in Cold Chain Logistics: Ensuring freshness in food transport and exports.
• Future of Functional Foods and Beverages: Nutraceuticals and health-focused product development.
• Branding and Consumer Engagement: How F&B companies can strengthen brand loyalty in competitive markets.
• Investment Opportunities in ASEAN F&B: Insights from investors, policymakers, and business leaders.
The workshops will also include interactive demonstrations by chefs, technologists, and packaging experts, making the event more experiential and engaging.
Co-Located Events
To increase its impact, FNB ASEAN 2025 will be co-located with other key trade shows in the F&B and retail technology space. This co-location strategy aims to create greater synergy across related industries while giving participants broader exposure to innovations in food processing, packaging, logistics, and digital solutions.
The integrated nature of these events ensures that participants can explore the entire F&B value chain under one roof—right from farm to fork.
Observing Market Trends
One of the standout features of FNB ASEAN is its ability to highlight and respond to emerging trends in the industry. Some of the key trends expected to dominate discussions and product showcases in 2025 include:
• Sustainability: Greater emphasis on eco-friendly packaging, reduced food waste, and circular economy models.
• Health & Wellness: Rising demand for plant-based, organic, and functional foods.
• Digital Transformation: Growth of smart vending, online ordering platforms, and AI-driven retail solutions.
• Convenience Foods: Increasing demand for ready-to-eat and grab-and-go options.
• Regional Flavour Fusion: Blending traditional ASEAN flavours with modern global influences.
Why FNB ASEAN 2025 Matters
For businesses seeking to expand their footprint in Southeast Asia’s F&B industry, FNB ASEAN 2025 is an unmissable event. The ASEAN food market, projected to grow steadily over the next decade, presents massive opportunities for both regional and global players. By gathering thousands of professionals in one place, FNB ASEAN provides a unique platform to:
• Launch new products and test market reception.
• Build distribution and retail networks across multiple ASEAN markets.
• Connect with regulators and policymakers to navigate compliance.
• Explore collaborations in research, technology, and innovation.
• Gain insights into consumer behaviour and emerging opportunities.
Looking Ahead
As ASEAN nations continue to integrate their economies and build stronger supply chains, the food and beverage sector will remain central to regional growth. FNB ASEAN 2025 is more than just an exhibition—it is a catalyst for collaboration, innovation, and trade. With its conferences, competitions, workshops, and networking opportunities, the event embodies the region’s spirit of cooperation and progress.
The official theme of FNB ASEAN 2025 can be summed up as “Connecting Flavors, Driving Growth”—reflecting its mission to bring together global and regional players, foster innovation, and unlock new pathways for growth in the food and beverage industry.
For participants, the event offers not only visibility and access but also the tools and knowledge needed to thrive in a competitive and rapidly evolving market. With over 200 exhibitors, 10,000 visitors, and representation from across ASEAN and beyond, FNB ASEAN 2025 is poised to set new benchmarks as the premier F&B trade show in Southeast Asia.
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