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FMCG Experiencing Hiring Boost with Laws of Innovation
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Friday, 03 May, 2019, 08 : 00 AM [IST]
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Munira Loliwala
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 FMCG (Fast Moving Consumer Goods) - The allure of India's consumer companies has gripped everyone in the stock markets and employees across sectors have developed a strong liking for this no more defensive space. We anticipate a lot of action in the FMCG space, beginning with April, when the new financial year begins. We can expect new product lines and continuing infusion of global brands.
The FMCG sector is poised to grow at a healthy rate of more than double digits over the next few years. This is manifested in the increasing trend of recruitments in the sector.
Food industry’s “Laws of Innovation” have led to increased competition, growing this industry in various forms. Evolution of roles, processes and products completely has changed the prospective of food & beverage industry.
As food tech continues to organise the unorganised, we see substantial growth in the manner innovation will play a vital role in hiring employees, engaging distributors or redeveloping the traditional sales hierarchy model for better growth.
Organisations are set for a challenge to increase competitiveness with newer markets, newer products, high distribution techniques, effective supply chain measures and best in class packaging, all seem to be ensuring that traditional methods will make way. Today, it is imperative to be able to innovate a new product, effectively launch the product and super active SCM team to be able to rotate the product at the right place.
With millennial spending still ramping up, food manufacturers and retailers have already begun to reshape their marketing strategies in order to cater to millennials. This essentially means that a product needs to trend globally and be digitally accessible. Due to an increasing importance of these factors and the fact that prices across brands and retailers are mostly at par, creating a unique brand that targets core beliefs and behaviours of millennials is vital.
Employers are on the lookout for hiring young and talented professionals that bring in experience with experiments. Organisations are building independent teams of trade marketing & route to market which cater to specific goals while earlier these roles were either dependent or shadowed under sales & marketing teams. These roles earlier singular in numbers are likely to acquire plural numbers imposing market reach of products and innovative methods of consumer engagement.
Similarly we shall visualise a great change in hiring of key talent for food safety and regulations, largely the constant upgrades in this segment from the government has led to strict compliance adherence thus leading to organisations creating room for specialised employees that bring in the constant feeding of information on regulations. Another important function in hiring will be tech professionals / business intelligent teams that enable analysing and understanding data analytics.
Low shelf life products being the irony of this sector, supply chain demographics will change the way we dispatch and receive a product along with a supplement of information. Huge investments in this function will be needed and accordingly two times the hiring, roles such as demand planning, product marketing, process and packaging will see massive attraction in 2019.
Technology and automation with increased focus on talent is the key for the coming years, not only are organisations inducing tech platforms internally to create effective sales and SCM but high emphasis on creating distribution platforms that connect distributors, retailers and consumers has progressed.
Consumer today is informed, educated and health-conscious, thus methodologies for companies dealing in “Pull Products” is different from companies operating in the “Push Product” space. This leads to extensive hiring thus in sales force at all levels.
World Cup, major upcoming events and the country experiencing boost in industry sales, will lead to two-fold hiring, training and scaling manpower to match expectations of the growing demand.
(The author is business head, manufacturing, pharma & consumer at TeamLease Services)
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