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Flax, health food cafe with 4 outlets in Mumbai
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Saturday, 22 February, 2020, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Flax is a new health food restaurant with six outlets in three cities. Of these, four are in Mumbai. These are located at Lower Parel, Kamala Mills at the Digestive Health Institution by Dr Muffi, Powai and Breach Candy. It operates an outlet each in Pune and Bengaluru.
The chain, which is the brainchild of young entrepreneur Gurmeet Arora, was established in 2017, and has witnessed considerable year-on-year growth of 33 per cent over the last two years.
Flax is creating an anomaly to healthy eating rather smart dieting by not compromising on taste. It is designed to have a balanced nutrition, hence they created a SuperBowl, which is also their USP, that consists of hummus, greens, veggies and protein, with a dressing of balanced ingredients, all together with healthy spices, to never make one have any cravings further.
It does not believe in diets that leave you starving, instead they help you put together the right meal that satisfies your taste buds, fills your appetite and keeps you fit as a fiddle at the same time.
Flax’s menu has personally been curated by Arora, keeping the flavours and combinations in mind. The process they follow is very straight and simple, anything that they curate has to be very flavourful, hygienic and affordable.
Their menu predominantly comprises signature salads, SuperBowls, sandwiches and wraps, fit-meals for a more performance-based outlook. They have their packaged foods section which consists of Greek yoghurt, healthy ice creams and cold press juices, named Careless by Flax.
Flax, believes in balancd eating. If one’s taste buds are not pleased, his/her brain will never recall that food. And if good food is not recalled, how is one eating healthy?
In one line, the restaurant is a solution to balanced eating with a lot of flavours, making sure the patrons recall them when they think of eating clean. The whole voyage of Flax is not a product-based sell, but selling a lifestyle.
It was born out of his requirement for a remedy for Arora’s own unhealthy lifestyle. He stated, “I believe the main game in the fresh food space is the quality of produce, consistency and flavour. And I think we have it all.”
Today, his mission is to spread awareness about clean and healthy eating, which he believes, is the answer to a balanced and happy life.
He is also a proud owner of the standalone establishments such as Yazu- Pan Asian Supper Club, Doppio Bar and Brasserie, Tryst and Flax It Up-Healthy Living.
These restaurants, clubs and cafes are award-winning ventures, and they have considerably shaped Mumbai’s nightlife and dining scene.
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