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Fizzify launches Kombucha
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Wednesday, 03 September, 2025, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Fizzify launches Kombucha with a mission to make gut health fun, accessible, and delicious. In three flavours — Peach, Blackberry, and Passionfruit — designed for health-conscious Gen Z and millennials who crave a fizzy yet guilt-free soda alternative.
India’s beverage aisles are still dominated by high-sugar sodas and artificial drinks. With wellness becoming a priority for young consumers, it offers something different: Probiotic-rich: Supports gut health & digestion; Low sugar: A healthier swap for traditional sodas; Naturally fizzy & flavourful: Made for social moments; Sustainable packaging: Cans that are 100% recyclable.
Garv Sanwariya, founder, Fizzify, said,"Fizzify was born out of frustration with the way ‘fun drinks’ in India usually mean sugary sodas with zero health benefits. I was on my own wellness journey, and while looking for better alternatives, I discovered kombucha. It made me feel energised, light, and balanced — but in India, kombucha was either too expensive, too niche, or felt too serious to be enjoyed casually. That’s when I decided to create Fizzify — a kombucha brand that combines playfulness with wellness. For me, health doesn’t need to be boring, and soda doesn’t need to be unhealthy. With Fizzify, we’re building a drink that matches Gen Z’s vibe: bold flavours, colourful cans, and the belief that you can enjoy fizz without guilt. This is not just about kombucha — it’s about creating a new culture of fun, functional drinks for India."
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