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FHA-Food & Beverage 2022 welcomes 42,000 visitors at Asia’s largest int’l F&B showcase
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Thursday, 08 September, 2022, 08 : 00 AM [IST]
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Singapore
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Food and Hotel Asia (FHA) - Food & Beverage 2022, opens to an expected 42,000 local and international visitors who rejoice to celebrate the industry at Asia’s largest international F&B showcase. The 4-day event was graced during the opening ceremony by a host of dignitaries including guest of honour - Alvin Tan, minister of state for trade and industry & culture, community and youth; Iwona Piórko, EU Ambassador to Singapore; Keith Tan from Singapore Tourism Board and David Tan, president of Singapore Food Manufacturers’ Association.
The European Union (EU) Pavilion which is the Partner of Honour this year aims to improve the access of and create new market opportunities for EU agricultural products in Southeast Asia, tapping on the benefits of the EU-Singapore Free Trade Agreement and RCEP. Under the motto, “Enjoy! It’s from Europe” and “More than Food”, an emphasis is placed on GI and organic products from meat produce, dairy, to processed agricultural products. Amongst them is Ireland’s minister for agriculture, food and the marine, Charlie McConalogue, who is in Singapore to engage in a series of trade agreements to raise awareness of Ireland as a source of sustainable, safe, and high quality European food and drink. Bord Bia (the Irish Food Board) launches a three-year business strategy for South East Asia to raise export to S$1 billion by 2026, led by the dairy and meat sectors. This is also Bord Bia’s first in person trade mission since the onset of the pandemic.
Spanning over 60,000 square metres of exhibition space at the Singapore Expo, Food and Hotel Asia (FHA) - Food & Beverage 2022 will showcase over 2,000 exhibitors from 56 countries and regions till September 8, 2022. This year FHA sees also the largest ever participation from international group pavilions such as Australia, Belgium, Denmark, Germany, South Korea, and the Netherlands. More than 50 group pavilions across the world will come together to contribute to a platform where industry professionals across Asia can connect, trade, and discover the latest industry trends.
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