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Ferrara's Brach's Crunchy Chewy Jelly Beans earns top seasonal innovation at the 2026 Sweets & Snacks Expo
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Saturday, 23 May, 2026, 14 : 00 PM [IST]
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Las Vegas and Chicago, USA
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The National Confectioners Association's Sweets & Snacks Expo has named Ferrara's Brach's Crunchy Chewy Jelly Beans as the Most Innovative New Product, in the Seasonal Category. Brach's, the leader in seasonal candy, continues to reinvent holiday favourites with Brach's Crunchy Chewy Jelly Beans – a new take on the classic Easter treat featuring a crunchy shell, soft gummy centre, and bold fruity flavours.
Each year, the Sweets & Snacks Expo brings together a panel of top retail and category thought leaders to evaluate standout offerings across multiple categories, judging products on innovation, taste, packaging, and selling potential. This recognition reflects Ferrara's continued focus on bold flavours, unexpected textures, and differentiated formats designed to resonate with consumers and drive category growth.
This achievement builds on Ferrara's 2025 win in the Gummy Candy category for NERDS Juicy Gummy Clusters candy in Strawberry Punch, which combines crunchy, tangy NERDS candy with a sweet gummy base and a juicy Strawberry Punch centre. In 2022, NERDS Gummy Clusters Very Berry also earned Most Innovative New Product in the Non-Chocolate Category for its signature dual-texture experience featuring crunchy, tangy NERDS candy surrounding a fruity gummy centre.
Matt Escalante, vice president of seasonal brands at Ferrara, said, "At Ferrara, our goal is to create products that stand out and continue pushing the confectionery category forward. This year's recognition of Brach's Crunchy Chewy Jelly Beans reflects the magic that can happen when you combine a holiday classic with new texture and flavour experiences that delight consumers."
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