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Fabelle Exquisite Chocolates unveils Finesse, the world’s finest chocolate
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Friday, 21 October, 2022, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd, acclaimed for creating unparalleled chocolate experiences,introduces Fabelle Finesse, the world’s finest chocolate, crafted in India. The company has come together with Chef Adriano Zumbo, an acclaimed Australian pâtissier and TV presenter to unveil the world’s finest chocolate, delivering an unparalleled smoothness and melt-in-the-mouth experience.
The smoothness of a chocolate is the fundamental sensory attribute that elevates consumer experience. A breakthrough technological innovation by ITC Ltd. has made it possible for Fabelle to create chocolates as fine as seven microns. The pioneering technology is a result of months of research done by ITC Life Sciences and Technology Centre and close collaboration with Fabelle Master Chocolatiers, crafting an exquisite chocolate in India that rivals the best in the world. In a cutting-edge neurological testing method conducted by Neurons Inc, consumers found Fabelle Finesse to be significantly smoother than benchmarks and the sheer delight of consumption even helped consumers in alleviating stress in the test conditions. Finesse has been created using cocoa sourced from Ghana & Colombia. Each bite envelops the rich aroma, delectable smooth texture and rich cocoa flavours – in milk and dark variants.
The chocolate has been crafted using a revolutionary technology – The Cocoa Finesser. This technology helps in reducing the size of chocolate particles to a new benchmark level, that is not possible to achieve in the conventional refining process alone.The equipment operates at pressures which exceed that at the deepest trenches on planet Earth help in creating a chocolate that has unrivalled smoothness, amazing melt-in-your-mouth chocolate experience unleashing a heavenly experience.
The brand is launching limited edition boxes of chocolate thins, made from Finesse, which will be available at select boutiques located at ITC Hotels. Going forward, Finesse will be adapted across Fabelle chocolate portfolio and will be available at boutiques across India.
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