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Expocacer unveils ‘Coffee Chain’, a digital platform to transform global coffee trade
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Thursday, 27 November, 2025, 12 : 00 PM [IST]
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Brazil
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Expocacer, one of Brazil’s most prominent coffee cooperatives, has launched Coffee Chain, an advanced digital platform aimed at reshaping global coffee commerce by strengthening the direct connection between producers and buyers. Built in collaboration with AIDDA (Artificial Intelligence Data Digital Asset), the platform integrates blockchain and artificial intelligence to create a transparent, traceable, and highly efficient digital ecosystem for coffee trading.
After its initial debut in the United States in April 2025, Coffee Chain has now been formally inaugurated in Brazil, paving the way for further rollout across the United Kingdom, Europe, and more than 30 other countries. The platform is designed to streamline sales processes, enhance traceability, and provide producers with visibility and recognition in international markets.
“Coffee Chain was born with the purpose of bringing the field closer to the market, offering new business opportunities and greater recognition for producers,” said Sandra Moraes, Expocacer’s Specialty Coffee Manager. She noted that the success and competitiveness of the U.S. market played a crucial role in accelerating the development of the platform. “Its growth in users and sales volumes has consolidated Coffee Chain as a relevant solution for clients. This milestone marked the beginning of its expansion into key global markets and reinforced Expocacer’s commitment to connecting producers directly with international buyers,” she added. Moraes also highlighted that, when combined with Expocacer’s Essências (Essences) program, the initiative strengthens efforts toward sustainable development and the promotion of high-quality Cerrado Mineiro coffee.
The platform provides buyers with extensive data on each available lot, including producer background, sensory profiles, origin details, and full traceability records. For producers, Coffee Chain eliminates layers of intermediaries, offering transparency and higher-value opportunities. The system’s blockchain backbone ensures the authenticity of transactions and builds trust across global supply chains.
Coffee Chain’s first major event—the Coffee Chain Auction—is scheduled for December 11-12, featuring specialty lots curated from Expocacer’s Essências program. The auction is expected to attract roasters, traders, and importers from across the world seeking access to some of Brazil’s most exclusive coffees. Registration is open to all individuals and companies in the global coffee sector.
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