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Expo Finefood to be co-located with 28th essay of Hotelex from April 1
Monday, 04 February, 2019, 14 : 00 PM [IST]
Shanghai
Expo Finefood 2019 will be co-located with the 28th edition of Hotelex, an expo dedicated to the hospitality equipment and food service industries. The two events will be held at the Shanghai New International Expo Centre between April 1 and 4, 2019.

The events are expected to witness representatives of such segments as catering equipment supply, tableware, food, beverages, catering accessories, coffee and tea, ice cream, wine and spirits and bakery. 

Hotelex Shanghai 2019
The 2019 edition of Hotelex, the premier full-scale catering equipment, supplies and food trade event (which has geo-adapt shows in Beijing, Chengdu and Guangzhou), will bring together buyers and suppliers from all over China to witness the latest trends in the industry and be inspired by leaders in the field.

Growing attendance
Last year’s essay of Hotelex witnessed the presence of 1,46,267 trade buyers during the four-day show, of which 5,135 came from overseas, to source from 2,500 exhibiting companies from 122 countries and regions.

Compared to the year before, the number of overseas buyers has been on an upward trajectory. Prominent attendance growth was spotted in America and Australia, increasing 3.2 times and two times, respectively.

The United States made up 12.46 per cent and Indonesia made up 20.95 per cent of the entire overseas group.

These figures confirm both Hotelex’s leadership and its influence on international markets, reflecting the extent of the expo’s competitiveness, and how it has helped forward-thinking industry players to meet the right people.

“This is our 12th consecutive year attending Hotelex. The stage really makes the product service concept stand out and boosts the brand value, thereby expanding the customer base,” said Lina Ma, marketing manager, Veetsan Commercial Machine Co Ltd.

“The tight liaison between exhibitors and visitors the event has established has become the symbol that best represents the show. Through this channel, company culture and service commitment can be extensively promoted. We definitely expect more from Hotelex and will keep rooting for it all along,” she added.

“There is no other industry event in Shanghai where the entire industry gets under one roof at this kind of scale,” said MingMei Yi, general manager, Shanghai Jincheng Refrigeration Equipment Co Ltd.

Innovative events and championships
Hotelex Shanghai 2019 will include 30 events, including Shanghai Coffee Festival, China Barista Championship, China Latte Art Championship, China Brewers Cup Championship, China Barista Championship, China Cup Tasters’ Championship, China Coffee Roasting Championship, WCE All Star, China Master Bartender Competition, Shanghai International Fashion Drinks Competition, World of Bread Contest China Selection, Shanghai Pizza Master Competition, CLW Patisserie Elite Competition, China Gelato Championship, Pizza and Pasta Arena, Hotelex The Rising Star Chef Competition, and Art and Science Kitchen Lab.

Highlight
Coffee and food have always been the main attractions at Hotelex, and to successfully deliver such a mixing banquet determines whether the Shanghai Coffee and Wine Festival can reap a second victory in a row. With over 80 popular domestic and overseas coffee stores stationed in this big market, coffee enthusiasts, foodies and a slew of media and reporters eager to spread the exotic coffee culture and derivative market to the world gave it their nod.

Glimpse of 2018 essay
Designed to promote and encourage new ideas in the market place, Hotelex 2018 also featured 30 events within the event, which witnessed a high onsite rebook rate for this year’s edition.

The show continues to deepen catering and hospitality knowledge by launching creative concurrent events and campaigns from the catering field to the hospitality area.

Hotelex objectives
The main task for Hotelex is to define its innovative role in overcoming the 21st-century challenge of adjusting to the current oscillating market while expanding it to an international level.

This includes liaising among government associations, chambers of commerce, social media and, most importantly, managing the relationship between buyers and suppliers for a bright and promising future of the industry.

The expo targets specifiers, buyers and food service operators, including a significant number of purchasers from restaurants and pubs, hotels, caterers, attractions and institutes, as well as attracts an impressive turnout from key distributors, delegates, retail dealers, purchasing managers, etc.
 
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