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Enrission India invests in GoDesi’s USD 2.8 million series B extension
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Friday, 13 February, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Enrission India Capital has announced its participation in GoDesi’s USD 2.8 million Series B Extension Round, backing the brand’s next phase of growth as it seeks to modernise traditional Indian sweets for everyday consumption. Existing investors DSG Consumer Partners and Aavishkaar Capital also joined the round, reaffirming confidence in GoDesi’s differentiated play in the largely unorganised packaged traditional foods segment.
India’s traditional sweets market is estimated at over USD 10 billion, with nearly 90% of the category still unpackaged. This fragmentation presents ongoing challenges related to hygiene, quality consistency and scalability. At the same time, rising consumption of highly processed snacks—especially among children—has created demand for healthier, trustworthy alternatives rooted in familiar flavours.
GoDesi operates as a taste-first packaged food brand driven by its mission to “Make DESi POPular.” Its flagship product, DESi POPz, has reached over one crore consumers nationwide, demonstrating broad appeal across geographies and age groups. The company has since expanded into a wider portfolio of sweets, treats and snacks, supported by in-house manufacturing and a strong sourcing backbone.
By reimagining traditional favourites such as tamarind, mango and amla in contemporary, hygienically packaged formats, GoDesi aims to bridge nostalgia and modern convenience. The products are made using ingredients like jaggery and real dry fruits, while avoiding artificial sweeteners and added colours.
Harsh Deodhar, Principal at Enrission India Capital said, “GoDesi has built a strong, authentic brand by thoughtfully modernising traditional Indian sweets without losing their cultural soul. Their focus on taste, quality, and scalability makes them well placed to create a meaningful everyday alternative to highly processed snacks.”
Vinay Kothari, Co-founder of GO DESi, added that the fresh capital will help strengthen manufacturing, expand distribution and bring more DESi flavours to households across India.
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