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Enjoy 210 unique handcrafted beverages as Tata Starbucks brings back ‘Barista Pride’
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Monday, 11 January, 2021, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Tata Starbucks has kickstarted the third edition of its annual Barista Pride campaign. This year the store is all set to showcase beverage innovation through its coffee forward initiative with the launch of 210 unique handcrafted beverages across stores in India.
The initiative promises an enhanced and unparalleled ‘Third Place’ coffeehouse experience. Providing an opportunity for its fans to be a part of the immersive experience, the brand’s social media campaign, 'My Favourite Starbucks Barista' encourages its fans to visit the nearest store, indulge in these artisanal beverages, click a photo with their favourite barista and post it on social media to thank the barista for his/her passion.
Navin Gurnaney, CEO, Tata Starbucks Private Limited, said, “We are honoured to bring back ‘Starbucks Barista Pride’ which allows us to showcase the in-depth knowledge, talent and innovation our baristas have to offer. It reiterates our commitment to continually offering the highest quality and best-in-class innovations to appeal to the evolving tastes and preferences of our customers. This year we aim to provide the recognition and honour that is truly well-deserved by every single barista who personalizes each cup to perfection with unwavering passion and pride.”
The array of 210 uniquely handcrafted beverages includes Velvet Mocha Latte available at the Turner Road outlet in Mumbai, Cocoa Caramel Latte available at the Vittal Mallya outlet in Bengaluru, Blonde Hazelnut Mocha available at the Defence Colony outlet in Delhi, Cocoa Nutty Latte available at the Chapel Road outlet in Mumbai etc., from January 6 to February 23, 2021.
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