|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Eckrich returns for eighth consecutive year as sponsor of ‘Extra Yard for Teachers’ initiative
|
|
Tuesday, 23 September, 2025, 16 : 00 PM [IST]
|
|
Virginia, USA
|
Eckrich, the official Smoked Sausage and Deli Meat sponsor of the College Football Playoff (CFP), has announced its continued partnership with the CFP Foundation and its ‘Extra Yard for Teachers’ initiative for the 2025-26 season. Building on an eight-year partnership with the CFP Foundation, it is expanding this year’s programming to support the Extra Yard Makeover.
It is supporting the programme by providing $250,000 to five deserving schools across the country to transform and revitalise a central learning space of each school’s choice, such as a cafeteria, library, or media centre. Ribbon-cutting ceremonies will take place throughout October, with principals, teachers, students and community members unveiling the new spaces. Participating schools were selected on a merit and needs basis in the vicinity of a college football game that the brand is sponsoring as part of its annual college football fan mobile tour and communities of brand significance. The five selected schools are in Pittsburgh, Pennsylvania, Knoxville, Tennessee, and Lansing, Michigan, as well as Junction City, Kansas, where the product is made, and Fort Wayne, Indiana, where the brand was founded.
Brendan Smith, chief marketing officer for Smithfield Foods, said, "Our partnership with the College Football Playoff Foundation is one that has always brought excitement to the Eckrich brand every fall. This collaboration allows us to honour the incredible impact teachers make every day, while also celebrating the traditions of college football that bring communities together. From supporting classrooms nationwide to inspiring fans with game-day meals, we’re excited to carry on this meaningful tradition and make a difference both on and off the field.”
Britton Banowsky, executive director for the College Football Playoff Foundation, said, “Eckrich has been a longtime supporter of the College Football Playoff Foundation, and we’re grateful for their continued commitment to uplifting teachers. Year after year, they invest in more of our programmes, always looking for ways to maximise their impact and ensure educators receive the recognition and resources they deserve.”
|
|
|
|
|
|
|
|
|
|