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DuPont launches Grindsted JU stabilisers for fruit drinks in South Asia
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Tuesday, 18 October, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d In response to the growing demand for more affordable ready-to-serve fruit beverages, flavour stability and on-trend ingredients, DuPont Nutrition and Health launched a range of Grindsted JU stabilisers - JU 543 and JU 4801 - for the South Asia market.
Thedevelopment comes in light of the Food Safety and Standards Authority of India’s (FSSAI) notice dated December 24, 2015, which allows the use of various other hydrocolloids - permitted singly or incombination in non-carbonated water-based flavoured drinks, including punches and ades.
The Grindsted system blendsoffer cost-in-use advantage over existing solutions in the market with a comparable mouthfeel and viscosity. These are also ambient soluble stabilisers, which translate to easy handling, just right for the Indian topography.
Exciting affordable solutions
“Consumers’ preference for affordable, convenient and delicious beverages continues to grow year after year,” said Parth Patel, business director, South Asia, DuPont Nutrition and Health.
“To provide consumers with better-for-you options that taste great and align with their daily needs, we have created a range of innovative systems solutions using on-trend ingredients that complement every lifestyle and occasion,” he added.
South Asia is witnessing tremendous growth, but consumer tastes still remain cost-driven.The demographics indicate population growth and a developing middle-class that demands new flavour experiences at a price point that doesn’t pinch their pockets.
Grindsted JU Systems harness the power of synergy between various hydrocolloids, offering improved mouthfeel and better suspension at low concentrations, thus providing significant cost savings.
Juicing up stability
To be accepted by the consumer, ready-to-serve (RTS) fruit beverages need to have a natural taste, rich flavour and refreshing mouthfeel. Like any other beverage, they must be processed and packaged to withstand the rigours of a distribution system.
The JU System solutions are tailor-made to provide optimum stability and viscosity in RTS fruit beverages. They are easy to apply and help improve production efficiency.
“Grindsted JU Systems have been designed with DuPont’s expertise in beverage applications. These newly-launched products have the right combination of hydrocolloids offering optimum functionality for texture, viscosity and stability,” said Karuna Jayakrishna, senior application specialist, DuPont Nutrition and Health.
Regulatory environment
FSSAI finalised 12,000 standards for food additives and ingredients in line with Codex’s global safety standards. With the global food industry looking towards India as a food hot-spot, this new regulation on food additives, which is aligned with Codex, encourages innovation and facilitates trade without compromising consumer safety.
As a result, we will see new food and beverage products hitting the market and clearance on many pending product approvals which fall under the ambit of this new regulation.
According to Surender Kamal, regulatory manager, South Asia, “A large majority of fruit beverages in India are sold as ready-to-serve fruit beverages which are now covered under the category water-based flavoured drinks (non-carbonated) where hydrocolloid blends are now allowed.”
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