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DSM elevates plant-based offering with first-of-its-kind vegan fish flavour
Thursday, 11 March, 2021, 15 : 00 PM [IST]
Amsterdam, The Netherlands
Royal DSM has launched Maxavor Fish YE – a new vegan, 100 per cent allergen-free flavour solution. Derived from algal oil, this unique innovation allows food manufacturers to deliver an authentic fish taste and mouthfeel in a variety of plant-based fish alternative applications, in addition to fish-based products.

Answering today’s growing appetite for vegan fish flavours, the product offers manufacturers of plant- and fish-based foods two taste profiles -Maxavor Fish M YE and Maxavor Fish W YE, to emulate the body, mouthfeel and taste of distinct fish varieties; one for rich and oily dark fish and another for fresh, light and fleshy white fish. The product can therefore be used to create a wide range of appealing plant-based fish alternative and fish-based products, such as vegetarian fish nuggets, vegan fish sauce and fish cakes. The product is also Kosher and Halal certified and suitable for several label claims.
 
Following considerable growth in the meat alternatives category, plant-based fish alternatives are emerging as an appealing option for the rising numbers of people adopting flexitarian, vegetarian and vegan lifestyles. For example, 28 per cent of consumers across nine countries in Europe reported that they regularly consume fish alternatives. Plant-based fish alternatives also present a more sustainable option for food manufacturers who are looking for ways to address growing concerns over the world’s diminishing fish resources – 33 per cent of fish stocks are currently over-fished. However, it can be a challenge for food producers to develop authentic-tasting, sustainable and label-friendly plant-based fish alternatives; most commercially available seafood flavours require the processing of fish/crustaceans, or are unable to meet Kosher or Halal needs.
 
Gilbert Verschelling, director business development and innovation, DSM, said, “The market for plant-based fish alternatives is showing exciting potential, and DSM is proud to be at the forefront of the industry as we introduce the innovative Maxavor Fish YE flavour. Part of DSM’s broad portfolio of plant-based solutions and Maxavor range of vegan flavours, this unique, algal oil-derived flavour will undoubtedly help our customers create great-tasting, label-friendly plant-based fish alternatives and fish-based products that meet diverse consumer preferences and that help combat overfishing in support of the UN Sustainable Development Goal 14 - Life Below Water.”
 
The innovative product was designed to help producers create a broad range of product positioning and mask the strong flavours typically imparted by plant-based proteins. Added during the blending of dry ingredients, it is also low in salt, enabling producers to tailor sodium levels and achieve the desired taste and texture, without compromising a product’s nutritional profile.
 
The wider portfolio of solutions for fish alternatives includes Gellaneer gellan gum hydrocolloids, which delivers authentic texture in plant-based products, as well as Quali vitamins and DSM Premix Solutions for enhancing nutritional value. These solutions, combined with the company’s market expertise and end-to-end expert services, can support manufacturers in powering front of pack label claims and bringing great-tasting fish alternatives that meet consumer preferences to market.
 
The company aims to support the agri-food sector by delivering high-quality, sustainable and nutritionally valuable protein products, from both animal and plant-based sources, that are accessible, affordable and appealing.
 
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