Mrida Greens and Development Pvt. Ltd’s R&D facility in Umbergaon has been granted recognition and registration by the Department of Scientific and Industrial Research (DSIR).
This recognition showcases the culture of research and innovation in the company.
Mrida Greens and development is a part of the social business venture, Mrida, which focusses on holistic rural development targeted at the base of the pyramid.
The availability and utilisation of lab scale equipment at the R&D facility in Umbergaon ensures that all new products go through an intensive trial process before production batches are taken up on a larger scale.
In addition, the use of equipment such as the lab scale solar dryer demonstrates the effective use of technology to develop processes, such as drying herbs, without losing active ingredients.
These inputs enable farmers to add value to their produce and derive enhanced incomes. The company is committed to providing customers with products of the highest standards of quality whose benefits for health have been rigorously researched and tested.
“Research and development is core part of Mrida’s philosophy and the recognition by DSIR is a matter of pride as it benchmarks and acknowledges our research and development activities. It also acknowledges that a committed programme in R&D is followed based on scientific principles around Ayurveda and food research,” says Manoj Khanna, co-founder, Mrida Group.
“DSIR recognition not only adds value to the company’s herbal extracts and health food products but also to existing domestic and international clients, with whom the Mrida Greens and development team constantly communicates and to potential clients that the team has identified and touched base with,” he added.
The recognition grants the company certain direct and indirect tax benefits, as well as easy access for collaboration with national and international public or private research institutions. This also helps in availing collaborative funding projects from government and other private bodies. With these projects, the company will be able to bring innovative healthy products to its consumers while creating market linkages for farmers and their produce of herbs and millets.