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DS Group expands Catch Sprinkler portfolio
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Friday, 08 May, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Catch Salt and Spices, a popular brand of Dharampal Satyapal Group (DS Group), has announced the expansion of its Sprinkler portfolio with the launch of new-age seasonings and regionally inspired flavours. Marking a key step in evolving a legacy range that has long been synonymous with salt and pepper in Indian households, the expanded Catch Sprinkler range includes contemporary variants such as pizza pasta seasoning, chilli flakes, oregano, magic masala and mixed herbs along with regional offerings like Jeeravan (Poha Masala) and Podi Masala. With this move, the company is extending the sprinkler format into a wider seasoning platform designed for increasingly experimental and convenience-seeking consumer pan India.
The expanded range is now available across general trade, modern retail and leading e-commerce and quick commerce platforms. The Sprinklers are available in unique HIPS containers that keep the salt/seasoning moisture-free, and the easy dispensing technique ensures a free flow of the seasoning on to the dishes. The bottles are easy to store and easy to use as table top dispensers. Catch is ambitiously strategising to dominate the Indian Kitchen space with differentiated products that bring purity, taste and convenience as key drivers. The brand is making substantial investments in brand building (marketing), technology, innovation and R&D which will help the brand evolve to the needs of the consumer.
Sandeep Ghosh, business head, Catch Salt & Spices, DS Group, said, “At DS Group, we continuously track the evolving consumer behaviour to deliver products that combine convenience, quality and flavour innovation across major cities extending up-to tier 3 markets. The expansion of the Catch Sprinkler range is a step towards building a more contemporary and versatile seasoning portfolio that blends national trends with strong regional relevance. As demand grows, DS Group is focused on scaling accessible formats that enhance everyday cooking experiences, strengthening Catch Salt & Spices’ market leadership across India and reinforcing DS Group’s focus on premium, value-added offerings.”
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