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Dr Oetker FunFoods launches ad campaign for FunFoods range of products
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Friday, 18 December, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Dr Oetker FunFoods Pvt Ltd, a leading Western cuisine company, launched its first ever advertising campaign for its brand FunFoods, here on Thursday. Actress Sonali Bendre will be the brand ambassador for the brand.
Speaking about the launch, Oliver Mirza, managing director & chief executive oficer, Dr Oetker India, said, “At Dr Oetker, it is our constant endeavour to introduce Western flavours and cuisines to consumers across the country. We are thrilled to announce Sonali Bendre as brand ambassador for FunFoods and launch the first ever ad campaign ‘Food Mein Daalo Magic.’ We are confident that the 360 degree campaign will make consumers aware of these Western sauces & spreads from FunFoods thereby increasing the overall market itself. I will also satisfy our goal to reach Rs 500 crore turnover by 2020.”
He added, “We have more than 3,000 products with the best ingredients. We are a family enterprise since for a generation. Almost Rs 100 crore retail brand products are available in 250 cities across 29 states. Our products are in very high demand for some of the biggest names of food service industry like Pizza Hut, KFC, Subway, Domino’s Pizza, Dunkin Donuts, Chillies, and also prominent hotels all over the country. Mayonnaise is one of most popular condiments on this planet, the number of usage occasion is endless. FunFoods is the market leader in mayonnaise, Italian sauce, sandwich spreads, salad dressing and peanut butter.”
Sharing details, Mirza stated, "We have eight variants in Mayonnaise category i.e., Classic, Veg, Burger, Garlic Tandoori, Green Mint, Diet, Olive and four variants in spreads like Cucumber and Carrot, Cucumber and Carrot Egg-less, Cheese and Chill and Thousand Island."
The brand launched its three commercials for television. The ads featuring Bendre will be aired from Friday.
Commenting on the occasion, Bendre said, “I feel elated to be part of the Dr Oetker family as I am a regular user of FunFoods Mayonnaise and their other sauces and spreads. My fridge is always stocked up with FunFoods range of products as it helps me create yummy and delicious food quickly at the convenience of my home. While I have always been passionate about cooking, I discovered a new passion to experiment with food on the set while shooting for the ad films. I look forward to work on more such campaigns with FunFoods for their other sauces and spreads in the future.”
FunFoods Veg Mayonnaise variants are available across all possible sizes starting at Rs 35 for a 100 gm pack to 270 gm, 500 gm, 750 gm and 875 gm.
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