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Doritos unveils reusable Towel Bag, made out of 100% terry towel cloth
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Tuesday, 29 January, 2019, 08 : 00 AM [IST]
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Tel Aviv
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 Doritos has collaborated with Bug, Israel’s largest gaming retailer, for a limited early launch of the Towel Bag, which is made out of 100 per cent terry towel cloth, sustainable, reusable and machine-washable.
While it will not replace the regular Doritos bag, it will serve as a unique pouch that suits Doritos bags of various sizes. So it is the problem and the solution, packed together in a neat little Towel Bag.
The campaign, which heavily targets the Israeli gaming community, also includes a collaboration with leading Israeli gaming YouTubers. This product from Doritos Israel comes with a hint of self-awareness.
The idea, creative and design are by the Tel Aviv-based creative and innovation agency Gefen Team, which specialises in innovative packaging, special editions and storytelling through packaging.
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